Edyn Roberts, Mba, B.Ed Email & Phone Number

Toronto, Ontario, Canada

Partner with Solutions Architecture Leaders, Managers, and other key stakeholders to define, land, measure and iterate Productivity & Readiness strategic enablement priorities to raise the bar on capability and performance so customers are engaged by the best in class. Responsible for ensuring high effectiveness and productivity of Solution Architects and.

Consulted Membrain leadership on partner program strategy and effort with the goal of optimal partner effectiveness and success. Goal was helping partners grow their training and consultation business by enabling their ability to sell Membrain's Products and Services as a platform for *their* Services and Offerings. Responsible for exploring new partner.

Waterloo

Led a team of 11 including 2 Team leads, dedicated to creating and managing programs to ensure Shopify Plus teams of more than 350 Sales, Merchant Success, and Technical Services, were prepared and equipped to provide an exceptional merchant experience for merchants (customers). - Designed and launched a repeatable, scalable, measurable Enablement.

Waterloo

• Led a remote team of nine in the strategy development, design, and delivery of solutions and technical enablement programs to support sales and solution consultant business results by helping sales teams have better.
• Led the overall enablement strategy development and execution plan against sales readiness plans for new product and solution offering including the tools, systems, process and knowledge
• Supported Enablement Managers in the content creation process working with SMEs to capture knowledge and best practices
• Designed measurement criteria for ongoing proficiency evaluation in alignment with overall sales competency models.
• Led and supported enablement activities including content development, webinar delivery, courseware, and leader guide design and development, and design and execution of assessment vehiclesWINS: Developed a learning.

Mississauga, ON

Responsible for leading a team of four in the creation and day-to-day execution of channel sales enablement strategy including training certification, communications and content development, event management, lead generation activities, incentive programs, CRM/order system development, and reporting. Mandate was developing and driving a strategy to help.

Kitchener, Canada Area

Team Lead responsible for Program and Project Management, with the ability to manage multiple projects, diverse teams, aggressive timelines and slim budgets. - Built new team of eight to develop global and regional programs to increase customer satisfaction and generate cost savings within the reverse logistics network. - Developed overall returns.

Johannesburg, South Africa

Selected by COO to recover relationship and turn around languishing South Africa carrier under threat of contractual termination. - Stabilized relationship, growing activations from 150/month to a consistent run rate of 20% quarter over quarter increase. - Collaborating with additional South Africa BlackBerry carrier team, grew to #3 smartphone in South.

United States

Channel sales responsibilities including collaborating with regional sales leadership and coaching front line personnel on sales planning, funnel management, and joint sales calls with carrier sales personnel. - Managed tactical marketing execution related to promotion, awareness and sales of BlackBerry through regional wireless channels achieving.

Kitchener, Canada Area

Project leadership for cross-functional teams in designing and delivering critical software release quality process improvement program and Customer Satisfaction initiatives to two of RIM’s largest European carrier partners. Benching existing processes, managing process re-engineering activity, institutionalizing new process. Achieved streamlined software.

Kitchener, Canada Area

Led cross-functional project teams to prepare carriers/channels for market launch of BlackBerry product and services with wireless network operators in North America, and the Caribbean. - Developed carrier launch framework methodology subsequently used to launch 200+ carriers- Successfully launched world’s first smartphone, with BlackBerry’s first wireless.

Mississauga, ON

- Created national marketing program for tier 1 and tier 2 OEMs- Developed creative concept and managed agency on collateral, sales tool materials execution- Managed business case process for implementation of CRM/SFA tool- Led tactical execution of marketing projects and initiatives including customer events, sales kick-offs, training events, promotions.

Education record

LEADERSHIP Leading@Shopify OpenText Core Leadership (2017) Bell Leadership Foundations (2014) Remarkable Leadership, The Kevin Eikenberry.

Bachelor Of Education (B.Ed), Adult Education, Graduated With Distinction.

A vigorous program of study that focuses on all facets of adult education – theories, practice, contexts, instructional design, delivery.

Mba, Marketing, International Business

Activities and Societies: Women in Business SocietySolid grounding in the fundamental theories and practices of business, accounting.

Bachelors, Honours, English, Mass Communications

Mass Communications is a Double Major programme providing comprehensive understanding of traditional forms of mass communications as well.

Diploma, Journalism

Activities and Societies: Class President; VP Internal Affairs - College Student GovernmentExtensive practical training in radio.