Edy Saaiby Email & Phone Number

United Arab Emirates

Dubai, United Arab Emirates

Contributes at the senior level by working across different strategic and business units within the company ( Digital, Tv, events ) .Create new services and products opportunity to generate money ( content production, email shots, tiktok #challenges, twitter, programmatic )Establish and grow client relationships across all industry verticals ( toys, Government, FMCG, tech, finance, B2B, consumer electronics, luxury goods, CPG, etc.) throughout the MENA region.Develop digital strategies that extend the value of Spacetoon display, video, content, native & performance proposition delivering new value to clients.Lead & coach a team of senior sales.revamping the sales kits tools along with the channel sponsorship packaging

Dubai, United Arab Emirates

Providing digital and sponsorship advertising solutions to agencies and clients in the MENA across Rotana Music platform Managing the sponsorship portal monetization business models and key partnerships across all marketing agencies and clients delivering a 25% growth in revenues.Monetize Rotana social media pages on Twitter, Instagram, Tiktok and facebook Managing artist/influencers social media page Managing the sales team in closing deals and selling advertising space on Rotana Audio, Rotana App , concerts and Influencers opportunities Collaborating in yearly budgeting & forecasting, keeping in view market risks & opportunities and business strengths Participating in media acquisition pitches and working on media representation proposals. Creating out of the box concepts & activations for brands on all Rotana platform (TV, digital & BTL) Led 4 roadshows to introduce Rotana website to digital marketing professionals along with conducting competitive reviews to better position the site success and creating new digital offering to differentiate our product Rolled out strategies across key channel types (programmatic, Video, Display, search & ecommerce)

Dubai, United Arab Emirates

Editor and producer for wheels arabia car show

United Arab Emirates , Dubai

Grew Fox Movies and National Geographic Abu Dhabi network by 71% in 6 years by expanding territorial and product sales revenues.Led and strategized clients marketing solutions and growth plans across MENA (Traditional Advertising, Digital , content development and event marketing )Introduced sales inventory management optimizer approach, led to a 15% increase in sales and profitability.Negotiated and finalized the acquisition of major successful global format and output deals for the MENA regionLed and strategized clients marketing solutions and growth plans across MENA (Traditional Advertising, Digital, content development and event marketing)Introduced sales inventory management optimizer approach, led to a 15% increase in sales and profitability.Negotiated and finalized the acquisition of major successful global format and output deals for the MENA region.Managed Dubai & Saudi teams in selling Fox Networks Group TV and Digital channels (Fox Movies, Fox Series, Star Movies, Star World and National Geographic Abu Dhabi) Establish and grow client relationship across all industry verticals (government, automotive, tech, finance, B2B, consumer electronics, luxury goods, CPG,… ) through the MENA region Develop digital strategies that extend the value FOX’s Display, video, content, native and performance proposition delivering new value to clients Succeeded in pitching & developing tailored branded content info-entertainment documentary projects to direct clients such as” Dubai Tourism”, “Nissan”, “Al Marai”, “Louvres” ,DEWA ,Unilever documentary , Range Rover empty quarter, Dubai Airport ,… Worked closely with Nat Geo Production team to deliver the right story to the client from a National Geographic Perspective.

United Arab Emirates

Achieved sales growth of 120% on Fatafeat TV in 18 months leading all media agencies and clients’ advertising revenue.Initiated branded content and partnerships arm increasing customer base by 20% and incremental sales of ~ 25%.

• Forecasting sales target as well as preparing budget and financial reports• Follow up and maintain excellent relationship with all Media Directors and Planners inside the agencies• Manage yearly deals with all MBU• Conduct market study and research on our competitors• Develop business strategies and operation tactic to win new clients• Issuing screen certificate as well as follow up on booking orders and collection• Brain storm with the client in order to get the perfect special operation for his promotional campaign• Develop presentations according the client brief• Promoting all the company items to the market• Follow up on delivery and payments with agencies as well as clients• Maintain client relations and development of business growth• Producing reports and monitoring the profitability of accounts

Lebanon

• Managed project deadlines and monitored milestones through completion stage.• Collaborated with designers and the editorial team on marketing materials.• maintaining websites and looking at data analytics• organizing events and product exhibitions

Master'S Degree, Advertising

Gestion Marketing

Bachelor'S Degree, Marketing