Edy Setiawan Email & Phone Number

Bali, Indonesia

Jakarta, Indonesia

• Strategically manage marketing operations for 6 brands, leading a team of 9 to drive significant brand growth and revenue through innovative digital and offline marketing initiatives.
• Spearhead digital marketing efforts, including social media management, creative decision-making, and targeted ad campaigns on Meta and TikTok, enhancing visibility and optimizing ROI.
• Oversee and improve eCommerce and CRM systems, driving enhanced sales performance across marketplace and website platforms through strategic enhancements.
• Direct offline store marketing, including the creation of promotional visuals and design for 68+ stores, and collaborate with Visual Merchandisers to elevate in-store design and customer experience.
• Lead the development of impactful visual marketing campaigns, coordinating high-quality video and photo shoots for 6 brands, and execute creative activation plans for major events such as festivals, music events, and.
• Create and execute comprehensive yearly marketing plans and budgets, ensuring alignment with strategic goals and financial targets.

Philippines

• Collaborated with the marketing team to implement data-driven marketing projects, enhancing campaign effectiveness and contributing to an increase in customer engagement and followers growth.
• Analyze data to guide organizational improvements, offering data-driven recommendations and solutions to senior departments and key stakeholders.
• Acted as the primary liaison for 10 departments, successfully managing multiple high-impact projects involving over 30 users.

Philippines

• Oversaw data analysis on campaign outcomes, marketing effectiveness, cost allocations, and budget planning to guide future strategies and deliver insightful reports to key stakeholders.
• Formulated and executed brand growth strategies that led to a 15% increase in market share, alongside cross-functional team collaboration for successful marketing campaigns, resulting in a 40% uptick in customer.
• Upheld brand integrity through 100% compliance with industry and legal standards, thereby sustaining brand reputation.

Philippines

• Developed and executed marketing campaigns that were aligned with company goals, resulting in increased lead-to-customer conversion rates by 20%.
• Conducted market research to guide future initiatives, collaborating effectively with the sales team.
• Conducted competitive analysis and market research to identify opportunities, enhancing campaign effectiveness.
• Formulated and executed lead generation strategies, fostering productive relationships within the team.

Indonesia

• Facilitated seamless communication between stakeholders and suppliers, engaging in detailed discussions about product requirements and order management.
• Coordinated import documentation and VALAS payments, achieving a 99% on-time payment rate and 100% compliance with regulatory requirements.
• Provided operational support to the business owner in schedule and meeting management, improving operational efficiency by 20%.

Bachelor'S Degree, Psychology, 3.79/4.00

Activities and Societies: Unpri Creative TeamHaving a strong foundation in human behavior and cognitive processes. My academic journey has.

Digital Marketing Program, A

Completed a comprehensive Digital Marketing program, focusing on SEO, SEM, Google Ads, Facebook & Instagram Ads, Google Tag Manager, and.

Full Time Data Science Program, 94.32/100

Received the "𝐇𝐨𝐧𝐨𝐫𝐬 𝐀𝐰𝐚𝐫𝐝" for exceptional performance and dedication throughout the program. Completed an intensive Data Science program.