Developed and executed worldwide executive and internal communications programs and initiatives that drove culture change and progress against strategic business goals and ongoing transformation in a complex high-tech environment. Created awareness, understanding, belief, pride and engagement with company strategy, technology and offerings (AI, Cloud, Consulting, Security, etc.) Partnered with business leadership to drive IBM strategy through the systems and behaviors of the business. Managed communications reaching more than 250k global employees. Developed creative and technical best practices for digital media and data analysis that were adopted by colleagues. Editor-in-chief for the editorial calendar, optimizing timing and headline language. Earned the Culture Catalyst award and “Champion Learner” status, including AI badge.Supported multi-year transformation of consulting business culture and structure: we redefined the operating model, integrated with another unit, divested Kyndryl, acquired more than 12 companies, added more than 30k consultants, opened 6 new Client Innovation Centers, and launched a new brand. Designed and managed communications to integrate all transformation workstreams under one platform, netting 1.3M views in its first year. Delivered regular global updates and all-hands calls. Reduced employee fatigue and increased blog KPIs 50-150% by reducing total number of blogs by half. Grew engagement survey participation by 18% in a single year. Employee attitude surveys showed sustained progress during tranformation, where 80% understood their role in the strategy and believed their success directly affects client success. In one year, employee Net Promoter Score (NPS) increased 8 points, and AI models estimate an impact of $100M savings via increased engagement and performance, and reduced turnover and absenteeism. Employee engagement became 1.6 points higher than IBM overall, and the unit returned to double-digit growth and record signings.

Established a progressive consultancy to help companies develop powerful, authentic brands and engaged workforces of advocates by aligning marketing and workforce practices. During the recession, established partnerships and championed profitable, successful engagements with clients across more than 14 industries, including household names.

Designed, led and managed insights-based consulting programs with diverse IBM executive clients in Marketing, Communications, Strategy, Sales and the C-suite. As a trusted advisor, developed executive relationships and identified opportunities to add data-based guidance for business decisions and thought leadership for communications. Applied and integrated advanced research methods and statistical analyses. Managed multi-million-dollar, longitudinal, global tracking programs, including the flagship brand and customer satisfaction programs, as well as custom research projects. One marketplace experiment altered a business decision that saved the company $1B in estimated pipeline. Helped IBM increase its brand value by $9B to become the second-most valuable global brand. Led emerging business research that resulted in a new IBM offering – Trusted Identity. Led a team of analysts, a career-development workstream, and ongoing talent recruiting and mentoring.

Complete responsibility for instructing multiple undergraduate Psychology courses including Statistical Methods and Analysis, Industrial/Organizational, Developmental and Personality. Received strong teacher ratings.

Conducted employee research, developed motivational program, served on crisis preparedness team, and fielded employee concerns. Received official commendation.