Seasoned sales and marketing professional with extensive experience in the following areas:. Business Development perform potential study, determine targetcustomers, identify principal competitors, creating USP, new product launching and commercialization. Consumer Behaviour Study – Buying Behaviour, Consumer’s Behaviour, Family’s Culture Dynamic, Retail Space Management, Merchandising and Retail Turnover Management. Sales & Marketing Management – Developing, implementation and evaluation. P& L responsibilities and ROI responsibilitiesDemonstrated ability to develop and implement marketing strategy, brand, A&P strategy, increasing market share and ROI. A hands-on person and born creative, think out of box and innovative. Strong written and verbal communications skills, with ability to work, communicate and interact effectively at all levels. Multilingual: English, Bahasa Malaysia, Mandarin, Cantonese and several Chinese Dialects