Who is Edith Lim? Overview
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Edith Lim is listed as Director - Shopper APAC at adm Group, based in Singapore, Singapore, Singapore. AeroLeads shows a matched LinkedIn profile for Edith Lim.
Edith Lim previously worked as Global Insights Market Research Manager at The Lego Group and Client Partnership and Consumer Insights Director at Dass-Inc. Edith Lim holds Bachelor Of Business Administration (B.B.A.), International Business from State University Of New York At Buffalo.
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adm Group
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Profile bio
About Edith Lim
With more than 10 years of experience in marketing and communications working across global brands, I am well versed in creating marketing solutions based on consumer insights.As the strategic and client lead for our global clients, it is my responsibility to understand the true needs of our clients and their consumers, dive deep into shoppers/consumers mindset to develop strategic and relevant solutions across the shoppers/consumers’ omni-channel journeys and global media strategy to create a seamless brand experience.By integrating myself into the core of the client’s business, I continue to uncover business needs and identify opportunities to optimise their current investments and grow their business.I am a fast learner, self-motivator and a great communicator with a vibrant nature and strategic mind who enjoys problem solving. I am passionate about new experiences and I am always ready to push myself to new heights. I believe true experiences lies outside your comfort zone. Huge believer in realistic executions of creative solutions that benefit the daily lives of people.
Listed skills include Shopper Marketing, Communication Skills, Written And Oral Presentation Skills, Events Coordination, and 17 others.
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13 roles · 16 years
Edith Lim work experience
A career timeline built from the work history available for this profile.
Global Insights Market Research Manager
- Led multiple global and regional research studies across consumer, product and shopper
- Spearheaded the inclusion of APAC and CEEEA markets into multiple global research projects, significantly enhancing our region's presence and influence on a global scale.
- Drove inspiration and knowledge by effectively sharing valuable APAC and CEEMEA insights across internal teams, which strengthened our regional presence and highlighted the importance of market-specific knowledge.
- Bridged the knowledge gap between Product Marketing and Go-to-Market strategies through strategic cross-collaboration, demonstrating our team's agility and growth mindset.
- Inspired a mindset transformation as the Leadership Playground leader, boosting team motivation and satisfaction.
- Proactively pursued the integration of AI into research journeys and pilot projects, empowering teammates to embrace innovation and drive future-forward solutions.
Jan 2023 - Jul 2024
Client Partnership And Consumer Insights Director
- DASS-Inc launches FLOWA proprietary Martech platform that allows anyone to create and publish any form of digital content whether it be a digital ad, microsite, web app or H5 in minutes without a single line of code.
- Develop consumer insight driven digital solutions based on consumer's omni-channel consumer journey
- Tailor pitch proposals targeting consumer engagement and provide strategic solutions that are track-able and measurable
- Constructed tailored training modules for Friso’s and retail partner (Concung) nutrition advisors in Vietnam.
Oct 2021 - Aug 2022
Global Business Development Director
- DASS is a shopper & digital marketing garage with its headquarters based in Singapore. We are focused on developing insight led omni-channel strategies & digital solutions to a broad spectrum of leading CPG companies.
- Business development, project management, omni-channel strategy development and client management for key clients such as Tiger Beer, Essilor, FrieslandCampina and Unilever
- End to end BTL campaign planning and execution that includes consumer strategy development, content development, consumer journey mapping, collaboration with partner agencies and suppliers to create a successful.
- Operational leader for day-day business operations. Leading diverse team of strategists and creatives. Designed a sustainable and scalable organisational structure by mapping out operational processes and defining.
- Identifying new business opportunities within existing client and pitch for new business
- Well versed in developing consumer centric global media strategy, insight led consumer strategy, joint business proposal development, communication design, online and offline retail experience design
Jan 2019 - Aug 2022
Regional Business Development Director
- Leveled up partnership with Essilor, resulting in a 10% increase in revenue. Established consistent ways of working for BTL and key B2B engagement for Essilor
- Responsible for driving $100k of new business with Nestle PH, achieved 80% pitch success rate
- Directed a global team of strategists and creatives
Jan 2018 - Dec 2018
Client Services Director
- Sole mandarin speaker in Barrows leading the $700k Nestle China business
Jan 2017 - Dec 2017
Client Services Manager
Leading the Nestle China and Kimberly Clark ASEAN account in the Singapore office. Responsible for all retail marketing services within Barrows and partner agencies on strategy development, creative ideation, creative resolution, engineering and oversees production.
Jan 2015 - Jan 2017
Client Services Associate
Lead account manager for Nestle China and Kimberly Clark ASEAN – holds the key role as the shopper marketing lead with the direct team of Nestle brand managers and other local agencies. I take care of the infant nutrition and coffee category, with leading brands such as Nan, Gerber and Nescafe.Responsible for the biggest Nestle launch for Gerber in 2014.
May 2014 - Jan 2015
Senior Account Executive
Specialized in shopper marketing for various leading brands under Unilever, specifically the laundry category. I worked closely with the 360 team to develop shopper in-store strategy, ensuring it aligns with the brand vision and big creative idea. Integration of shopper marketing into the campaign idea keeping the shopper at top of mind. I also look after.
May 2013 - Apr 2014
Account Executive
Ogilvyaction
Shopper marketing for various Unilever brands - Pond's, Unilever Food Solutions, OMO, Domestos, Lifebuoy, Comfort, Closeup and DoveWorked on Resorts World Sentosa Account, Universal Studios Singapore (USS). Handled end-to-end business responsibilities for the USS account and led major projects such as the launch of the 1st Halloween Horror Nights and.
Jun 2011 - May 2013
Librarian
The Japanese Association, Singapore
Assisted in the library’s book lending system, mainly tasked with customer service and facilitation of Japanese customers to their desired books/magazines as well as answering their queries. Learnt how to communicate and tend to Japanese’s various library related issues.
2010 - 2011
~1 yr
Server
Brewerkz
Responsible for order taking of various foods and beverages, handling of tough and demanding customers as well as assisting in ensuring the smooth functioning of Brewerkz restaurant.Honed and improved on skills like customer service and customer relations that enable the smooth functioning of restaurant services. Also learnt how to be patient with people.
May 2008 - Dec 2008
Program Co-Ordinator
Zenitant, Singapore
Tasked with bringing children on excursions, helping them with their excursion assignments and taking care of their well-being during activities.Able to take care of large groups of children and successful in sustaining a productive, safe and engaging event throughout entire trip for multiple excursions. Experienced the importance of responsibility and.
Mar 2008 - Aug 2008
2 education records
Edith Lim education
Bachelor Of Business Administration (B.B.A.), International Business
Arts
St Andrew Junior College
FAQ
Frequently asked questions about Edith Lim
Quick answers generated from the profile data available on this page.
What company does Edith Lim work for?
Edith Lim works for adm Group.
What is Edith Lim's role at adm Group?
Edith Lim is listed as Director - Shopper APAC at adm Group.
Where is Edith Lim based?
Edith Lim is based in Singapore, Singapore, Singapore while working with adm Group.
What companies has Edith Lim worked for?
Edith Lim has worked for Adm Group, The Lego Group, Dass-Inc, Barrows, and Barrows Apac.
How can I contact Edith Lim?
You can use AeroLeads to view verified contact signals for Edith Lim at adm Group, including work email, phone, and LinkedIn data when available.
What schools did Edith Lim attend?
Edith Lim holds Bachelor Of Business Administration (B.B.A.), International Business from State University Of New York At Buffalo.
What skills is Edith Lim known for?
Edith Lim is listed with skills including Shopper Marketing, Communication Skills, Written And Oral Presentation Skills, Events Coordination, Operational Execution, Interpersonal Skill, Project Planning, and Social Media.
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