• Orchestrate and supervise all marketing and communication initiatives for Samford University’s College of Health Sciences, overseeing marketing for 40% of the university.• Formulate comprehensive marketing strategies to propel the reputation, recruitment efforts and fundraising objectives of the schools under the College of Health Sciences umbrella, as well as the college itself.• Collaborate with design teams and photographers to guide the artistic direction and vision of all print and digital projects, ensuring a compelling visual identity.• Establish and implement marketing and communication plans that support the dean’s goals and ensure brand consistency across all projects. • Cultivate meaningful and strategic communication channels with prospective students, alumni, donors and stakeholders, leveraging platforms such as newsletters, social media, webpages, direct mail and email.

• Led communications for a prominent church with over 4,500 members, strategically expanding the reach and effectiveness of its messaging.• Directed a team of five creative specialists in developing and implementing original concepts for various major initiatives, leading to enhanced visibility and deeper engagement with the community.• Oversaw the complete production process of high-quality visual materials, maintaining strict compliance with brand standards and project deadlines.• Coached and inspired the creative team to embrace new technologies, design trends and production methodologies, nurturing a culture of continuous innovation and professional growth.• Developed and upheld a distinctive brand identity across various platforms and in partnership with external entities, ensuring an impactful brand experience.• Managed the development and integration of a Digital Campus, spearheading innovative digital strategies that were crucial during the pandemic and beyond.

• Created/managed/produced all-natural, organic, lightly-sweetened soda• Managed brand roll-out of new flavors• Sales coordination direct to restaurants

• Led design consultations for five internal companies, guiding effective brand application in marketing and internal communications to ensure alignment with strategic objectives.• Oversaw external advertising agency partnerships for specialized projects, ensuring high-quality outputs and adherence to branding standards.• Enhanced the digital presence of five WordPress websites by leading content strategy, SEO optimization and analytics integration, contributing to improved user engagement and brand visibility.• Spearheaded the graphic design for multi-million dollar proposals, demonstrating strong creative vision and adherence to brand standards.• Orchestrated comprehensive photography and videography projects, coordinating cross-departmental efforts to produce compelling visual content for all five companies.• Administered the annual marketing budget, optimizing spend to maximize impact and efficiency.• Conceptualized and implemented environmental design and office branding initiatives, enhancing the workplace experience and reinforcing brand identity.• Developed data visualizations, translating complex information into clear, impactful designs to support executive decision-making and stakeholder communication.

• Created impactful and informational print materials, strategically driving the success of marketing initiatives and delivering effective healthcare communications.• Functioned as UX designer collaborating with Agile teams to redesign marketing websites, apps and customer portal layouts and flows for improved user experiences.• Created marketing strategy with healthcare communications executives.• Supported the web product owner with visual updates and enhancements.• Managed and shot on-location photos for print and digital.• Served as the key representative of the graphics department in advertising agency Request for Proposal (RFP) processes and client presentations.

• Oversaw the strategic rollout of the corporate brand across all platforms, ensuring a cohesive and impactful representation.• Led the design efforts for both internal and external websites, enhancing user experience and visual communication.• Managed web analytics and SEO strategies to optimize online presence and drive target audience engagement.• Conceptualized and produced a wide range of marketing and advertising materials for print and digital media, aligning with strategic objectives.• Developed comprehensive marketing plans for B2B and B2C segments, focusing on innovative strategies to boost collaboration and partnerships.• Actively contributed to the strategic planning team, collaborating on company-wide initiatives to ensure creativity and strategic alignment.• Collaborated with advertising agencies to direct numerous photoshoots and video shoots, ensuring high-quality creative content and brand consistency.• Designed and implemented trade show booths for various events, enhancing brand presence and engagement in key industry gatherings.

Freelance design and photography.