Eric Holsomback Email & Phone Number

Birmingham, AL, US

• Orchestrate and supervise all marketing and communication initiatives for Samford University’s College of Health Sciences, overseeing marketing for 40% of the university.
• Formulate comprehensive marketing strategies to propel the reputation, recruitment efforts and fundraising objectives of the schools under the College of Health Sciences umbrella, as well as the college itself.
• Collaborate with design teams and photographers to guide the artistic direction and vision of all print and digital projects, ensuring a compelling visual identity.
• Establish and implement marketing and communication plans that support the dean’s goals and ensure brand consistency across all projects.
• Cultivate meaningful and strategic communication channels with prospective students, alumni, donors and stakeholders, leveraging platforms such as newsletters, social media, webpages, direct mail and email.

• Led communications for a prominent church with over 4,500 members, strategically expanding the reach and effectiveness of its messaging.
• Directed a team of five creative specialists in developing and implementing original concepts for various major initiatives, leading to enhanced visibility and deeper engagement with the community.
• Oversaw the complete production process of high-quality visual materials, maintaining strict compliance with brand standards and project deadlines.
• Coached and inspired the creative team to embrace new technologies, design trends and production methodologies, nurturing a culture of continuous innovation and professional growth.
• Developed and upheld a distinctive brand identity across various platforms and in partnership with external entities, ensuring an impactful brand experience.
• Managed the development and integration of a Digital Campus, spearheading innovative digital strategies that were crucial during the pandemic and beyond.

• Created/managed/produced all-natural, organic, lightly-sweetened soda
• Managed brand roll-out of new flavors
• Sales coordination direct to restaurants

• Led design consultations for five internal companies, guiding effective brand application in marketing and internal communications to ensure alignment with strategic objectives.
• Oversaw external advertising agency partnerships for specialized projects, ensuring high-quality outputs and adherence to branding standards.
• Enhanced the digital presence of five WordPress websites by leading content strategy, SEO optimization and analytics integration, contributing to improved user engagement and brand visibility.
• Spearheaded the graphic design for multi-million dollar proposals, demonstrating strong creative vision and adherence to brand standards.
• Orchestrated comprehensive photography and videography projects, coordinating cross-departmental efforts to produce compelling visual content for all five companies.
• Administered the annual marketing budget, optimizing spend to maximize impact and efficiency.

• Created impactful and informational print materials, strategically driving the success of marketing initiatives and delivering effective healthcare communications.
• Functioned as UX designer collaborating with Agile teams to redesign marketing websites, apps and customer portal layouts and flows for improved user experiences.
• Created marketing strategy with healthcare communications executives.
• Supported the web product owner with visual updates and enhancements.
• Managed and shot on-location photos for print and digital.
• Served as the key representative of the graphics department in advertising agency Request for Proposal (RFP) processes and client presentations.

• Oversaw the strategic rollout of the corporate brand across all platforms, ensuring a cohesive and impactful representation.
• Led the design efforts for both internal and external websites, enhancing user experience and visual communication.
• Managed web analytics and SEO strategies to optimize online presence and drive target audience engagement.
• Conceptualized and produced a wide range of marketing and advertising materials for print and digital media, aligning with strategic objectives.
• Developed comprehensive marketing plans for B2B and B2C segments, focusing on innovative strategies to boost collaboration and partnerships.
• Actively contributed to the strategic planning team, collaborating on company-wide initiatives to ensure creativity and strategic alignment.

Freelance design and photography.