For the past 14 years I've worked for multiple Dutch pioneers, mastering a forward-thinking consumer-centric vision and strong skills for building a brand. My expertise lies in brand strategy, high-impact brand awareness initiatives, and creative & compelling storytelling. As a freelancer I work as an extension of your team, where I listen to your vision and translate this into tangible strategies and/or the words to make it happen. What I can do:Brand strategy (identity, sales & marketing integration, short & long term business planning)Brand awareness initiativesCopywriting (website, social media, CRM)Content creation and planningBrand books, guidelines, and internal communicationsRerun.rentI am the founder of Rerun, a high-end fashion rental service specializing in emerging brands and rare vintage pieces. Rerun is a platform that matches the inherent characteristics of luxury fashion and explores the boundaries of traditional retail and the end-of-ownership era.