Erica Price Email & Phone Number

Columbus, Oh, Us

Actively contributed to refining the user experience to ensure the platform delivers the best possible experience for users.Conducted thorough user research to uncover insights into user pain points, preferences, and behaviors, driving design decisions and product improvements.Employed a data-driven approach, leveraging user feedback, analytics, and usability testing results to iteratively enhance the platform's usability and effectiveness.Established a robust design system, leveraging design tokens to maintain consistency, scalability, and efficiency across the platform's design elements.Provided ongoing guidance to the product team, offering insights and recommendations for improvements based on user feedback and industry best practices.Created and iterated on user personas, user flows, wireframes, and high-fidelity prototypes to effectively visualize and communicate design solutions.Collaborated closely with developers and AI experts to seamlessly integrate advanced algorithms into the user interface, optimizing the platform's functionality.

London, Gb

Educated and mentored aspiring UX designers through comprehensive bootcamp courses.Developed curriculum content covering UX design principles, methodologies, and best practices.Facilitated engaging and interactive learning experiences through lectures, workshops, and hands-on projects.Provided personalized feedback and guidance to students to foster their growth and skill development.Stayed updated on industry trends and advancements to ensure curriculum relevance and effectiveness.

Louisville, Ky, Us

Led the UX team in the design and development of an Android-based Point of Sale (POS) Minimum Viable Product (MVP) for Yum Brands' US market, specifically for KFC and Taco Bell restaurant chains.- Collaborated closely with the Operations Managers, Product Owners, and Product Managers to ensure seamless communication and alignment throughout the project lifecycle.- Managed relationships and expectations with Tacobell and KFC, acting as the primary UX point of contact for both clients.- Initiated and facilitated workshops to gather requirements, ideate design solutions, and align stakeholders on the project's vision.- Conducted in-person and remote research initiatives to gain insights into user behaviors, needs, and pain points, allowing for the development of user-centered design solutions.- Influenced the roadmap by providing strategic UX input, considering business goals, user feedback, and industry best practices.- Established clear design decisions, ensuring consistent user experiences across the POS system and delivering a unified whitelabel experience for KFC and Taco Bell.Currently leading the design efforts for the development of an admin tool, a data management platform that handles menus for all Yum Brands' restaurant locations and franchisees nationwide.- Collaborating with cross-functional teams, including developers, to define requirements, create intuitive interfaces, and streamline menu management processes for enhanced operational efficiency.- Actively contributing to user research, conducting usability testing, and iterating designs based on feedback and insights.- Demonstrating expertise in information architecture, interaction design, and visual design to create a robust and scalable solution.

Led the conception of a native application for Android and iOS platforms, catering to both consumers seeking booking services and businesses in need of time management solutions.Conducted extensive user research to identify pain points and user needs, informing the design process and ensuring the app addresses real-world challenges effectively.Established and implemented a comprehensive design system to maintain consistency and coherence across the application's user interface and user experience.Utilized design tokens to streamline the design process and maintain scalability and flexibility in design elements.Collaborated closely with developers to translate design concepts into functional features, ensuring seamless integration and optimal user interactions.Leveraged a deep understanding of the application's data model to design intuitive and efficient workflows for users, optimizing the booking and scheduling processes.Iteratively tested and refined design prototypes based on user feedback and usability testing results, continuously improving the app's usability and user satisfaction.Developed user personas, user flows, wireframes, and high-fidelity prototypes to visualize and communicate design solutions effectively.

Libertyville, Il, Us

- Collaborated closely with clients and stakeholders from diverse industries, including banking, military, forensics, healthcare, and more, in a client-facing UX consulting role.- Educated clients on UX practices and industry trends to enhance their products and improve user experiences.- Partnered with product owners, customer insights, design, and development teams to design, plan, and execute various research activities, uncovering customer needs and providing actionable recommendations.- Played a key role in influencing product feature decisions by integrating rich consumer insights into experience design.- Led the empathy, define, and ideate stages of the design thinking process, fostering a deep understanding of users and their goals.- Conducted customer quantitative and qualitative research to inform the design of engaging and intuitive experiences.- Encouraged progressive thinking and pushed boundaries to explore innovative design solutions.- Developed use cases for digital experiences, ensuring alignment with user needs and business objectives.- Coordinated usability and user testing sessions, analyzing results and reporting actionable insights.- Developed and championed best practices in UX design, fostering a culture of excellence within many organizations.- Managed open and timely communication with internal stakeholders, ensuring alignment and successful project delivery.Additional Achievements:- Established the accessibility practice within the company and delivered company-wide presentations on accessibility best practices.- Served as the Delivery Lead for the UX Team, refining processes, managing tools, and removing tool and process-related blockers for team members.- Successfully championed the transition of the UX Team to Figma, acting as the main support person for training and adoption.- Advocated for the adoption of usertesting.com as a rapid and iterative testing tool and served as the company liaison for the UT.com account.

Columbus, Ohio, Us

- Collaborated with high-profile brands such as Victoria's Secret, Ikea, Lexus, and more, in designing exceptional user experiences across native iOS and Android mobile apps, as well as web applications.- Advocated for the importance of user experience and accessibility, ensuring that the design solutions met the unique needs and expectations of these renowned brands.- Worked closely with stakeholders from Victoria's Secret, Ikea, Lexus, and other notable clients to understand their business goals and translate them into effective UX strategies.- Developed intuitive and visually appealing designs that aligned with the brand identities and guidelines of these prominent companies.- Utilized user-centered design principles to create engaging and seamless experiences, aiming to exceed the expectations of high-profile brand customers.- Collaborated with cross-functional teams, including UX Designers, Information Architects, Content Strategists, and strategy partners, to transform business requirements into practical and user-centric design solutions.- Played a pivotal role in enhancing the omni-channel experiences of these brands, ensuring consistency and coherence across platforms.- Actively participated in Agile ceremonies and followed established UX documentation and processes, maintaining a high standard of delivery within fast-paced project environments.- Championed the use of design guidelines and educated development teams on their importance in maintaining brand consistency and delivering high-quality user experiences.Additional Achievements:- Established a strong rapport with high-profile brands, earning their trust and delivering successful UX solutions that exceeded their expectations.- Demonstrated a deep understanding of the unique challenges and requirements of working with renowned brands, resulting in enhanced brand experiences and customer satisfaction.

Us

I was the Lead UX Designer on OneTeam at Sedgwick. I created a detailed style guide with documentation, research, and reasonings. I introduced the concept of the UX process to the team. This included; - Discovery process of understanding the problem with user interviews.- Collaborative Wireframing with developers and business/system analysts.- Wireframe prototyping - User testing- Pixel Perfect mock ups with detailed documentation and reasonings .

Columbus, Oh, Us

Helped the team organize focus groups. Collect and organize important data related to our products. Heavily involved in UX/UI research. Designed multiple features inside our products. Created icons.

Responsible for designing wireframes, mock-ups, and prototypes for the client. Rebranded their logo and created illustrations to help communicate ideas on their website. Assisted developer with the front-end code using HTML5/CSS3 and PHP.

Lake Buena Vista, Florida, Us

Helped bring classic Disney characters to life through performance, guest interaction, and Magical Moments.Responsible for creating engaging experiences for guests through physical animation.Developed non verbal stories while maintaining character integrity during guest interactions. Brought a smile to faces of all ages.

Created an info-graphic to describe how to power a home for an article ontheir website.Check out the my first finished product with them on my portfolio: http://www.eeksdesign.com/portfolio/diy-networks-power-to-the-home/

Formulated layout design, presentation approach, and specified material details, including; style and size of type, photographs, graphics, video and sound.Created custom illustrations or other graphic elements.Marked up, pasted, completed layouts, and wrote typography instructions to prepare materials for typesetting or printing.Worked directly with the developer to establish plans to keep the project on track and deal with any problems that arrived. Deeply involved in UI/UX design. Created items such as flow charts, wireframes, prototypes and more. Wanna see the finished product and the process? Check it out on my portfolio: http://www.eeksdesign.com/portfolio/the-last-semesterstill-in-progress/

Shot and edited a choreographed flash mob. Developed shot lists. Edited Sound.

Responsible for creating wireframes, mock-ups and prototypes. Designed graphics, animations, and shot photography and their promo video for the site. Built the website through Wordpress using HTML5/CSS3 and PHP.

Athens, Ohio, Us

Helped build a startup company from the ground up. Co-managed a team of 6people. Built presentations and organized focus groups for our app LiveIn.Used concepts, wire frames, and designs to construct landing pages, as well asLiveIn's desktop version.

Designed a small side web site for their rewards programs.

Managed a floor section of 45 students. Designed and implemented relevanteducational interaction. Mediated conflicts and created a safe and welcomingenvironment.

Created a logo that represented their business and team.

Bachelor'S Degree, Design And Visual Communications

Interactive Multimedia, Interactive Multimedia