Eelke Kroes
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Eelke Kroes Email & Phone Number

Strategy and Operations Director at VML
Location: Amsterdam, North Holland, Netherlands 12 work roles 5 schools
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Current company
VML
Role
Strategy and Operations Director
Location
Amsterdam, North Holland, Netherlands
Company size

Who is Eelke Kroes? Overview

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Quick answer

Eelke Kroes is listed as Strategy and Operations Director at VML, a with 33818 employees, based in Amsterdam, North Holland, Netherlands. AeroLeads shows a matched LinkedIn profile for Eelke Kroes.

Eelke Kroes previously worked as Strategy & Growth at Newcraft | A Vml Company and Strategic Advisor at Meatable. Eelke Kroes holds Executive Education, Innovation In The Age Of Disruption, Business Innovation from Insead.

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Email format at VML

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VML

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Profile bio

About Eelke Kroes

A seasoned innovator with extensive experience in developing and growing businesses, products and teams. Served leadership roles in corporate ventures in digital leadership development and in the plant-based meat alternatives market. Experienced C-level consultant, driving customer engagements in strategy, innovation and (digital) business transformation in various industries across three continents. Eager to help you build breakthrough ventures that accelerate the shift to the circular economy.

Current workplace

Eelke Kroes's current company

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VML
Vml
Strategy and Operations Director
Netherlands
Website
Employees
33818
AeroLeads page
12 roles

Eelke Kroes work experience

A career timeline built from the work history available for this profile.

Strategy And Operations Director

Vml

Netherlands

Strategic Advisor

Singapore

Meatable is a leading cultured meat company. With the mission to satisfy the world’s appetite for meat without harming people, animals or the planet.

Jun 2022 - Sep 2024

Innovation And Business Design Strategist

Singapore

Innoboost is the innovation collective boosting the development and commercialization of circular economy solutions. To keep our world liveable and thriving and business blooming, we'll take you on a co-creation journey, solving real business dilemmas one fact at a time. In small steps for big impact.It’s our philosophy that every innovation creates a positive impact: ecological, social and financial impact. That is what we call profit to be proud of.We have a global reach, which we serve from our hubs in Amsterdam, Singapore, Barcelona, and London.

Jun 2020 - Sep 2024

Founder & Corporate Venturing

Singapore, Singapore

We help corporations and entrepreneurs ideate, validate, and build future businesses.

Jan 2020 - Sep 2024

Head Of Strategy & Business Development Take 5

Utrecht Area, Netherlands

About: Take 5 is a digital, mobile‑based serious game that lets corporate leaders train and develop essential leadership skills. It is a subsidiary of &samhoud people equity - the corporate investment and incubation arm of &samhoud.Responsibilities: strategy, business model design, business & investment case, pricing, product development and prototyping in close accordance with development teams, and (b2b) sales and marketing

Oct 2018 - Jul 2019

Lead Consultant

Utrecht Area, Netherlands

Lead consultant for large (digital) transformation projects in strategy, innovation and change. Responsible for management and development of team and customer acquisition.Client engagements include:- Digital transformation of FT 500 insurer in the USA ‑ digitizing customer journeys and establishing an (agile/lean) innovation culture (NPS: 10)- Digital transformation and agile culture programs for several financial service firms in Europe (NPS: 8‑10)- Leadership transformation program for big 4 accounting & advisory firm - Strategy development and transformation programs for companies in Retail, FMCG and Parking services (NPS: 8‑10)

Jan 2016 - Jul 2019

Consultant Medior+

Utrecht Area, Netherlands

Product manager for ‘innovation practice’: developing renewed propositionon innovation, determine market entry strategy and responsible foracquisition. Client engagements include:- Developed innovative business model for insurance firm, based on design thinking methods (currently still disrupting the market)- Design and rollout change program to transform a Dutch insurer into a Great Place to Work (client won GPTW award 2018 and 2019)- Design new performance management system and train 100+ managers in stimulating an innovation culture at Dutch insurer (NPS: 9)

Jan 2014 - Dec 2015

Consultant - Various Levels

Utrecht Area, Netherlands And Kuala Lumpur, Malaysia

Client engagement include:- Developed brand identity based on customer insights, translate identity into new service propositions to drive customer loyalty, and embed into relevant internal performance metrics at TelCo- Design and rollout LEAN methodology, innovation culture and process improvement at Global Logistics Company, Malaysia- Design and rollout multi‑year change program to transform 200+ billion pension fund into a customer‑centric organization. Through vision and strategy development, leadership, culture and change programs, and new proposition design

Jan 2010 - Dec 2013

Head Of Strategy And Business Development And Acting Gm

Amsterdam Area, Netherlands

About: &samhoud food develops and sells vegetable‑based meat replacements. It is a subsidiary of &samhoudResponsibilities: general management (people), supply chain AND strategy and commercial (sales, business dev. and NPD).

Jan 2016 - Oct 2018

Country Manager And Head Of Strategy And Business Development

&Samhoud Food

Greater New York City Area

Responsible for market entry &samhoud in the USA ‑ setting up office and team, setting upsupply chain (production and distribution), sales and account management

Jan 2017 - Jan 2018

Co-Founder

Brein Ontmoet Bedrijf

Amsterdam Area, Netherlands

Brain in Business provides and facilitates custom-made workshops on the application of neuro-scientific insights to business – and the limits thereof.

Aug 2013 - Dec 2014
Team & coworkers

Colleagues at VML

Other employees you can reach at vml.com. View company contacts for 33818 employees →

5 education records

Eelke Kroes education

Executive Education, Innovation In The Age Of Disruption, Business Innovation

The programme enables you to leverage innovation to respond to digital transformation. It offers insights into ideation, design thinking.

Executive Education, Strategy In The Age Of Digital Disruption, Strategy

A program to leverage and execute on digital strategies by aligning key activities across organisations with new value propositions.

Executive Programme, Making Innovation Happen

The Making Innovation Happen programme explores the practical steps to address specific innovation challenges facing your organisation.

Master Of Science (Cum Laude), Master Of Social Research: Organization Sciences

Activities and Societies: member of the programme committeeThe two-year Master's Programme in Social Research (MSR) offers a comprehensive.

Bachelor Of Science (Bsc), Culture, Organization, Management

Activities and Societies: Mentor of 1st year studentsOrganizations are a social intersection where people meet. The Culture, Organization.

FAQ

Frequently asked questions about Eelke Kroes

Quick answers generated from the profile data available on this page.

What company does Eelke Kroes work for?

Eelke Kroes works for VML.

What is Eelke Kroes's role at VML?

Eelke Kroes is listed as Strategy and Operations Director at VML.

Where is Eelke Kroes based?

Eelke Kroes is based in Amsterdam, North Holland, Netherlands while working with VML.

What companies has Eelke Kroes worked for?

Eelke Kroes has worked for Vml, Newcraft | A Vml Company, Meatable, Innoboost, and J2B2.

Who are Eelke Kroes's colleagues at VML?

Eelke Kroes's colleagues at VML include Zidan Moqattren, Edek Nowak, Yen Li Pua, Przemysław Kułaczkowski, and Estefano Delgado.

How can I contact Eelke Kroes?

You can use AeroLeads to view verified contact signals for Eelke Kroes at VML, including work email, phone, and LinkedIn data when available.

What schools did Eelke Kroes attend?

Eelke Kroes holds Executive Education, Innovation In The Age Of Disruption, Business Innovation from Insead.

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