Ee Lyn Soo Email & Phone Number

Kuala Lumpur, My

Kuala Lumpur, Federal Territory Of Kuala Lumpur, Malaysia

I currently lead 2 high performing teams in: 1. Marketing (Recruiting across all industries) 2. Healthcare & Lifesciences (Recruiting for Commercial & Technical positions) I personally specialize in leading senior recruitment assignments across both businesses. Personal Achievements: FY 2022 - Top 4 Achiever in Michael Page Malaysia, Platinum Club AwardFY 2023 - Top 4 Achiever in Michael Page Malaysia FY 2023 - Manager of The Year AwardRecent successful assignments: Chief Marketing Officer (FMCG), Head of Marketing (Consumer Healthcare), Digital Director (Insurance), Head of Digital (Pharma), Corporate Affairs Director (Technology), Communications Director (Industrial) etc. Reach out to me for a confidential chat!Email: eelynsoo@michaelpage.com.my

Kuala Lumpur, Federal Territory Of Kuala Lumpur, Malaysia

Global Commercial, B2C Lubricants MalaysiaDistributor Management• Relationship Management: Establish, develop and manage distributor relationship by building and maintaining relationships with key stakeholders at appropriate levels with measured outcomes.• Account Management: Ensure distributor is aligned in goal, capability, business focus and capital resources to maximize Shell business. Agree on a multi years business plan that is fully aligned with Shell’s long-term strategy. • Performance Monitoring:1. Agree, monitor and drive performance for distributor and contribute to overall team performance2. Financial Performance Indicators of Volume, Margin delivery, Credit & Controllable Cost 3. Sales Productivity Performance Indicators of Distributor Business Plan Quality and Execution Effectiveness, Effective Pipeline Management (CPT), Shell Sales Effectiveness KPIs Scorecard• Implement Shell Distributor Value Propositions (DVP) to increase mindshare to Shell from Distributors• Jointly develop Shell Trade Value Proposition (TVP) to provide support to distributors key accounts • Business Consultation to guide distributors to efficiently managing the business to drive optimal return and to audit/improve financial performance ratios for investment.• People coaching & development: Support, Coach, Motivate and Develop Distributors Key Management Staffs to ensure capabilities development.

Global Commercial, B2C Lubricants MalaysiaKey Account Management, Automotive OEMKey Achievements• Successfully won the Nissan Global tender in Malaysia, increasing Share of Wallet from 20% to 60%, contributing 30% of volume growth to the channel. This deal won the MYSG Innovative Growth Award, presented by the VP of Commercial Lubricants, Asia Pacific & Middle Eastern (APME)• Successfully won the Ford Malaysia tender, contributing to 20% of volume growth to the channel. This deal won the MYSG Agility and Resilience Award, presented by the VP of Commercial Lubricants, APME. • Developed key CVP for Mazda in the HSSE area that our competitors are unable to replicate. This CVP has won the MYSG HSSE Award, presented by the VP of Commercial Lubricants, APME• Successfully negotiated 5 contract renewals, 4 new contracts with OEM partners. Deliverables: • Channel strategy: Support the Malaysia B2C lubricants team to craft out strategic short to long term directions to grow the business in the Passenger Car Motor Oil segment in Malaysia, particularly among OEMs • Account Management: End to end account management of >30 accounts, including business offerings and proposals, contract management, offer negotiation, pricing strategy, order management, performance review, payment, troubleshooting and building relationships. • Pipeline Management: Ensure robust pipeline management, develop new opportunities with prospective customers. • Business Relationship: Establish, develop and manage strong business partnerships with key OEM automotive accounts including Nissan, Hyundai, Mazda, Ford, BMW and Proton. Maintain and grow senior level relationships with key decision makers in the OEMs, particularly with the aftersales and marketing departments. • CVP Offerings: Develop and implement compelling CVPs to differentiate Shell’s offering, through coordination with cross functional teams and businesses including Sales, Technical, Marketing, Supply chain, Retail and Fuels.

Global Commercial, B2B Lubricants MalaysiaBrand & Channel MarketingKey Achievements: • Project lead: Power Seminar 2016, Power Sector Technology Forum 2017, Samling CSR Program• Core organizing team: National Sales Conference 2017, Technovation (Shell Industrial Technology Event)• Co-lead: Develop value-added first in Shell presenter toolkit: Industrial Lubricants Toolkit Deliverables: • Support B2B Industrial Lubricants Marketing Manager to manage all brand and channel related matters• Craft out strategic short to long term directions to grow our presence in the B2B lubricants field • Lead and collaborate with various agencies to plan and execute marketing events and activities• Responsible for total sales, promotional and advertising budget of industrial lubricants portfolio

Brand Building Young Manager Programme (Management Trainee) • Assistant Brand Manager for Dove Body Wash, direct reporting line to Category Head, Senior Brand Manager, Total Skin. • Craft out strategic short to long term directions to grow the brand in the skin cleansing category • Collaborate closely with various agencies and cross-functional departments (trade marketing, supply chain, customer development and finance) on day-to-day brand related matters• Planning, execution and monitoring of brand advertising and promotional activities, ensuring strategic spend of promotional and advertising budget• Extensive monthly in-depth analysis on brand performance by analysing retail data from Nielsen and Kantar• Perform pack size analysis, brand issues & opportunities analysis and P&L analysis for the brand• Key Achievement: Plan and execute nationwide brand re-launch from obtaining board approval to nationwide campaign planning and execution in 6 months

Kuala Lumpur, Malaysia

Assurance department

Bachelor Of Commerce - Bcom, Accounting And Finance

Western Australia Certification Examination, Atar 97.9

Spm, 10A+, 1A