Eemay Ong Email & Phone Number

Petaling Jaya, My

Singapore, Singapore, Sg

- Reporting to Regional, key point of contact and lead locally. Managing high-performing social media, creative and boosting team, fostering a creative and collaborative environment.- Develop comprehensive social media, and marketing 360 plans during mega and big campaigns inclusive of boosting strategies to drive social mentions and mindshare: social mentions surpassed competition for the first time in history during 11.11 & 12.12 in 2023. Social mentions continued surpassed competition during Always the Better Price campaigns and 9.9 in 2024.- Foster creativity among teammates regardless of job scope, to identify emerging trends and platforms to maintain a competitive edge.- Make data insights and trend- driven decisions and optimize strategies for continuous improvement.- Identify and collaborate with influencers and strategic partners to amplify our brand presence.- Manage and allocate budgets effectively, ensuring a strong return on investment.- Support several departments and functions such as seller, commercial, brand and campaign teams for social amplification plans- Breakout Google search on Always The Better Price cinema activation “Lazada Cinema ad”, Lazada 6.6 Voucher Code on 6.6 and 9.9 Switch to better. Achieved No.1 most searched keywords nationwide for “#LazadaLegitMantul Heist” on Always the Better Price relaunch campaign and #Lazada1212Showdown in 2024- Utilise AI tools such as GPTs, Suno and MidJourney to enhance productivity and creativity for better outputs.- Planned and created social media and content strategies for key social platforms such as FB, IG and TikTok. Created and planned content pillars for new platform: XiaoHongShu

Singapore, Sg

Advisory role added to my current portfolio! Still learning and finding ways to add value. Will come back to this!

Kuala Lumpur, Wilayah Persekutuan, My

- A Sustainability Advisor for Our Planet & Committee for Asia/ Global Employer Branding.- Lead and manage team of 9 digital content & social media experts.- Oversee the key social media channels of Watsons Malaysia.- Go beyond always-on: Strategise social media strategy for each social media platform/ channel and pillars, plan and oversee in execution for all digital content pillars, O+O (Online +Offline) initiatives and monthly campaigns.- Initiate and plan beyond social: 360 nationwide marketing campaigns i.e #SuperKakiWatsons and recruited 2x exclusive content creators for a year.- Guide and empower the team to think mobile-first content: FB/IG Reels and TikTok. Average organic IG reels view of 5-6 figures.- Key point of contact cross-department and regional (Hong Kong)- Marketing, Trading, eComm, Customer Service, HR & CSR for anything digital-related.Key highlights:1. #SundayFunDate: Weekly Sunday comic on Instagram to engage with followers.2. #WatsonsVibin (TikTok exclusive content creators): To enrich Watsons Malaysia’s Always-On TikTok with trendy content for better engagement and to be more relatable to the community.3. Watsons Glow TV: First Health & Beauty TV & content provider on YouTube to drive YouTube subscribers, brand presence, additional support channel for suppliers & monetisation opportunities.4. #WatsonsHacks: Lifestyle hacks using Watsons products to educate and engage with followers5. Initiated Social Media Toolkit workshop for Trading, Marketing and eComm departments.6. Restructured reporting lines among team members for Deputy Managers to gain leadership experience.7. Implemented social media booking process to streamline process needed for publishing and scheduling.8. First Health and Beauty brand in Malaysia to be verified on XiaoHongShu.9. Achieved Highest TikTok, Instagram, Facebook, Twitter & Telegram followers for Health & Beauty Retailer in Malaysia within 1 year.10. Doubled YoY followers growth within 1 year.

Kuala Lumpur, My

One of the largest loyalty programmes across Asia and beyond. BIG Rewards is a comprehensive lifestyle platform that goes beyond just flights, presenting a new, holistic way of rewarding loyal BIG Members with over 300 partners across lifestyle, travel and financial services categories. My role in BIG Rewards:- Marketing Manager for Regional Brand, MarComm & Social.- Regional Campaign initiator and key go-to-person for Financial Services, Co-Brand (AirAsia Credit Card), BIG Rewards in-app products & Travel related MarComm and Branding campaigns.- Reporting to Chief Marketing Officer for all Regional MarComm and Branding campaigns assigned to me.- Key supporting partner for team mates on Lifestyle campaigns and sales/ commercial related proposals. How my everyday at BIG Rewards looks like:- Develop, manage and execute overall brand and marketing strategy, GTM & communication across all channels in paid & owned Media: ATL, Digital, On-Ground & Social Media.- Drive local marketing efforts for Malaysia and work closely with marketing or commercial reps from other regions such as Thailand, Philippines and Indonesia.- Find out campaign performance and propose alternatives ways to improve or uplift Brand awareness, BIG Points Earn & Burn, Cards Acquisitions and BIG Points Conversions - through working closely with performance marketing & data team.- Value-add by being accountable, have strong ownership and knowledge in communication: being in control on the communication materials to ensure the best and clearest messaging to the market.- Oversee Social Media Content and Strategy for key markets - Malaysia, Philippines and Indonesia

Petaling Jaya, Selangor, My

- Digi Telecommunications: Account Lead for Postpaid, Device, Business Division and Corporate.- Watsons Malaysia: Account Lead across all categories – Health, Hair Care, Skin Care, Cosmetic, Watsons In-House Brands, Personal Care and Mens Care Highlights:- Ensure campaigns are on time, within budget and achieve the strategic brand, product or campaign objectives. - Plan, coordinate and implement marketing communication plans and oversee a group of young executives and managers.- Successfully supported internal tech initiatives to help generate revenue for the agency.- Driven by productivity and efficiency: constantly exploring suitable tools, having proper planning and making the right decisions to improve work efficiency. - Always doing my best to be a great agency partner for my clients to deliver the best results for their businesses and campaigns.Leadership style:People & Efficiency are my priorities : Setting up goals and objectives for the team is important for me as I want to provide the best environment for each team member to shine.

Petaling Jaya, Selangor, My

Key Clients:- Digi Telecommunications - Watson’s MalaysiaBuilt a team of 4 in 2 months. Led several portfolios such as Postpaid, Device, Business Division, Corporate from strategy development to ideation and execution.Curious about the clients business categories and consumers

Shifted from traditional marketing to digital marketing in a start-up environment. Besides learning something new everyday, I helped brands with their digital marketing activities. In FALCON, I've made friends with a couple of interesting brands such as Renault, Only World Group, Success Resources, Themed Attractions Resorts and Hotels, Genting Rewards Alliance, Afini (Asia), MOTUL Malaysia, Robinsons SG and more. Key area of focus everyday:Planning/ proposal stage: Digital direction/ content strategy, digital channel strategy, media budget split, sales funnel and more.Execution stage: Always ready to learn to switch to the better! And also made sure all were on budget and on brief.Post campaign review: Always seek for opportunities to improve, or how can we do better? Lastly, put learning into proposals and upsell again!--------------------------------------------------------------------------------------------------------------------------------About FALCON: FALCON Agency is a performance-led full service digital agency headquartered in Kuala Lumpur, Malaysia, with offices in Singapore and Thailand. Led by entrepreneurs, we think less like an agency and more like our clients. We are a fun team of 50+ marketers, designers and programmers who love what we do and are passionate about the work we do for our clients. By merging creativity and technology with data and strategy, we bring a performance and ROI focus to our digital solutions - because we know that this is what clients want from their agencies.

Key clients such as:- AmBank Group Berhad- GreenTech MalaysiaSupervised 1 Account Executive on Clients’ campaigns.Worked independently with minimal superior supervision.

Petaling Jaya, Selangor, My

Key clients such as:- Hong Leong Bank Berhad- Hong Leong Islamic Bank Berhad- Mach by Hong Leong Bank- Nin Jiom (HK) Pte. Ltd.Corporate Identity/ Brand Guardian- worked closely with HLB on planning and execution of new Corporate Identity guidelines.Supervised 2 Senior Brand Executives on Clients’ campaign executions.Worked closely with Strategic Planners on Brand Plans for GEMFIVE and Mach by Hong Leong Bank.Supported Business Unit Head on team structure, fees and scope of work for retainer clients.Supported Business Unit Head on new businesses or pitches such as:- Chip & Pin by Association of Banks in Malaysia- Huawei- Dunlopillo- Tropicana Corporation Berhad- GEMFIVE by Hong Leong Group- Yeo Hiap SengGrew client relationships and brand management of key clients and new businesses.

Petaling Jaya, Selangor, My

Key clients such as:- Hong Leong Bank Berhad- Hong Leong Islamic Bank BerhadSupported Brand Manager on all campaign executions for Hong Leong Bank campaigns and Bankwide 2012.Grew client relationship and mainly the go-to person in Account Management for all Personal Financing Services, Hong Leong Connect, Priority Banking and Corporate Banking Segments.Worked with Product Managers on launches such as:Pay&Save Account, Wise Credit Card, Hello Kitty Debit Card,Transformers Debit Card, PowerSME Current AccountWorked with Product Managers on various promotional campaigns for Deposit, Credit Card, Priority Banking, Investment, Hong Leong Islamic Bank and Corporate Banking and many moreAttended DDBU training organized by The Foetus Group: A 3-month soft skill training which include development of Strategic Thinking, Digital Advertising, PR, Creative Strategy and Brand Management.

Key clients such as:- Sunway Education Group- Sunway City Ipoh- SunwayMas Sdn Bhd- PPB Group BhdSupported Account Director on campaigns such as property launches, education brochures and roadshows, from ideation up to execution or print production.

Ba (Hons), Advertising And Media

Diploma In Communication, Advertising