Marketing Campaign Manager
Current· Developed and executed marketing strategies for multiple high-profile music releases, resulting in an increase in streaming numbers and boost in social media engagement.· Managed advertising budgets effectively, allocating resources across digital platforms to maximize ROI· Analyzed market trends and consumer behavior to tailor marketing campaigns· Led the development of creative content for all social media platforms(TikTok, Instagram, Twitter)· Established and nurtured partnerships with influencers and media outlets, securing high-profilefeatures and endorsements that increased visibility and credibility for artist campaigns.· Utilized data-driven insights and analytics to track campaign performance, measure effectiveness, andadjust strategies in real-time, ensuring optimal results and continuous improvement.· Developed and maintained strong relationships with artists, managers, and record labels, providingstrategic guidance and support to align marketing efforts with overall campaign objectives.· Implemented innovative digital marketing tactics such as targeted social media ads, influencercollaborations, and viral content creation, driving increased brand awareness and audience growth.