🚀 Leading Marketing @ Teamed | Making Global Employment Easy 🌍 As the Marketing Lead at Teamed, I lead the go to market strategy for an innovative global hiring solution that simplifies how companies look at global remote employment. 🌍 Since stepping into the role of Lead Marketer in 2023, I've collaborated closely with the Senior Leadership Team (SLT) to achieve a remarkable 3x year-on-year growth, setting the stage for our envisioned transition from a seed-stage startup to a Series A contender in 2024.In this role, I take ownership of key areas to ensure our marketing success through: 🎯 Strategy, Leadership & Execution 📈 Scaling, Optimisation & Reporting 💼 Revenue Accountability #TeamedDifference #GlobalEmploymentHighlights: Teamed Rebrand: Led a strategic rebrand, website and refined our unique value proposition, significantly enhancing market positioning and accelerating new customer acquisition to support our pre Series A journey. Sales and Marketing Efficiency: With my team, refined sales processes, developed new enablement materials, and increased marketing spend, tripling quarterly opportunity generation — boosting new monthly customer acquisitions sixfold.Marketing ROI: Running marketing programs and sprints driving our gross margin 20% higher through increased efficiency and profitability of marketing activities.Impact: ⛽️🚀 Built a demand generation and capture machine, delivering a 70% increase in deal value per new inbound client, improving the Inbound Lead to Sales Qualified Opportunity rate from 24% (Q3 '23) to 67% (Q1 '24), and driving 3x new business growth year-on-year ('23 vs. '24).

🌍 Head of International Marketing and Strategic Marketing Lead for new market expansion 🚀• Due to strong performance, I was promoted within my first two months in the business• In my first 3 months, built framework for INTL expansion and began the market entry to new markets• Within 6 months in the business, I crushed the MRR targets set for INTL with exceeding Q1 2023 MRR targets by delivering 180% • Directed new SEM and Social PPC strategy for INTL reducing the avg cost per lead by over 300%• Drove a 150% increase in the quality of ICP leads generated and captured over 6 month periodResearching and building the blueprint for new market entries and growth marketing. Running marketing programs and activities to drive sustainable growth for Winningtemp, globally, where I’m leading the market expansion and demand generation strategy for the UK, Denmark, the Netherlands, Finland and other new markets.

Marketing Lead for the UK growth market. Leading the demand generation strategy and campaigns for Winningtemp in the UK. Working with the global content marketing and sales teams, I work to have our #WinningCommunity engaged with insights and the Winning solution to improve employee engagement and experience.

After Allocate Software was acquired by RLDatix I stayed on as the leader of the Digital Marketing for the international marketing team (former Allocate side of the business)Overseeing and strategising digital marketing, design and content, providing an agency-like service to a range of internal stakeholders across our international market. Head of digital involved with any re-designs of digital content, such as websites, ensuring that the entire digital estate is effective and that the brand and values are consistently represented and at the fore of our customers' digital experience.Leading PPC and SEO strategy, budgets and implementation within all Allocate marketing activities. Managing the integrated marketing campaign strategy and campaigns for our Government and Commercial business. Member of the senior marketing leadership team. I’m the owner of the relationships with external digital agencies and guide campaign strategies and spend on e.g. PPC and third party digital medias. In this capacity, I guide our businesses global day-to-day digital marketing media operations across search, display and social channels as the Pay-per-click subject matter expert of the international marketing team. Important part of my role is building digital insights to C-level suite, where I report on the effectiveness of digital and web activity with proposing new concepts and making improvements based on the base data and best practices. Based on these reporting insights, I’m actively also building new ways to engage with our audiences by building new digital hubs, micro sites and online communities for our user group and wider audiences.

Head of the Global Digital, Design and Content Marketing Function.Overseeing and strategising digital marketing, design and content, providing an agency-like service to a range of internal stakeholders across our global market. Leading a diverse team of professionals over multiple time zones.Head of digital involved with any re-designs of Allocates digital content, such as websites, ensuring that the entire digital estate is effective and that the brand and values are consistently represented and at the fore of our customers' digital experience.Leading PPC and SEO strategy, budgets and implementation within all Allocate marketing activities. Managing the integrated marketing campaign strategy and campaigns for our Government and Commercial business.

Responsible for leading marketing projects that span across all the marketing functions of the organisation. This was based on the understanding of the interdependencies between technology, operations and business needs.Managing resources, schedules and adhering to PRINCE2 and SOSTAC project management principles. This also included management of issues, risks and project change requests to ensure successful and on-time project delivery. I also contributed to process improvement initiatives as it related to improving project delivery.Running the project on a day-to-day basis whilst verifying that the project produces the required deliverables of quality, within the specified constraints of time and cost and to achieve the potential benefits defined in the business case.Providing leadership and training for project team by building and motivating team members to meet project goals, adhering to their responsibilities and project milestones.In charge of the full project life cycle ownership, where I have been implementing several initiatives simultaneously. This was done to to ensure that the multiple related projects and efforts are aligned to and directly support the achievement of wider strategic objectives of the business.Reporting on project success criteria results, metrics, test and deployment management activities to the stakeholder with weekly and fortnightly reports. Using these insights to work creatively and analytically in a problem-solving environment demonstrating the importance of teamwork, innovation and excellence.

Heading up the digital marketing and web design agency. Lead and designed a new Marketing Strategy for the Creative Agency that allowed a growth plan to be created. As a part of the senior management team I was in charge of the output of all creative and marketing staff where we broke new heights with the level of our outputs.Within my time with the business, I planned and executed the hiring of new creative staff and introduced innovative ways to utilise government backed funding to both develop internal employees and train new talent for the business to increase operations in the near future. As an example, with the new strategy and project management style, my team was able to increase one of our clients e-commerce sales by over 250% within the first 4 months of me leading the team.

As a marketing consultant, freelancer and contractor with over six years of experience, I helped businesses build strong brands and achieve their marketing goals. My expertise includes marketing planning, execution, and control, as well as market research to turn data into meaningful insights.I have a proven track record of success with digital marketing tools and techniques, including WordPress, VIX, Facebook Ads, AdWords, and SEO. I bring a creative approach to problem-solving and understand the organisational requirements that arise from using these tools for executing projects and strategies.My project management skills are top-notch, and I focus on delivering realistic results that meet the needs of various stakeholders. I have adapted PRINCE2 and SOSTAC models to suit different project needs and stakeholders, ensuring effective communication and collaboration.What sets me apart is my focus on delivering benefits for my clients, not just features. For example, I've helped businesses increase brand awareness, improve conversion rates, and create more effective marketing strategies. My approach is always client-centric, and I work closely with my clients to understand their unique needs and goals.I believe in making things easy for my clients, which is why I use clear and concise language in all my communications. Let me help you take your marketing to the next level. Contact me today to learn more.