Spearheaded CRM integration to improve customer and lead management across multiple channels, boosting efficiency and aligning with business objectives.Built and consolidated databases for enhanced segmentation and more targeted marketing strategies.Led bi-weekly email marketing campaigns to strengthen client engagement and brand presence.Qualified and nurtured leads through strategic follow-ups, increasing conversion rates.Expanded the distribution network across Latin America, bolstering market presence and sales capacity.Trained partners to ensure product alignment and fostered long-term partnerships.

Drove digital transformation projects to optimize CRM, ERP, and e-commerce platforms, helping companies streamline operations and improve decision-making.Developed tailored sales and marketing process strategies that aligned with business goals, leading to increased operational efficiency and revenue growth.

Managed key account relationships within Infrastructure & Security, leading a specialized team in achieving annual growth targets.Developed sales force specialization by customer verticals, enabling a more responsive and client-focused approach.Orchestrated account growth plans and co-branded marketing initiatives, fostering client loyalty and driving 120% revenue growth.Monitored key performance indicators (KPIs), consistently surpassing targets in revenue and customer satisfaction.

Re-engineered the commercial strategy by implementing customer segmentation to boost targeted marketing and streamline operations.Introduced business analytics tools and performance metrics, allowing for data-driven decisions and more effective campaign tracking.Directed the deployment of Pipedrive CRM, optimizing lead and sales tracking to increase efficiency and conversion rates.Represented the brand at industry trade shows, raising visibility and expanding the company’s client network.

Marcas:Furukawa: Cableado estructurado y fibras ópticas.QualityTech: Racks y accesorios.HellermannTyton: Canalización externa.Emerson: UPSs y soluciones de refrigeración para DataCenters.Aviosys: Soluciones de administración remota de energía

Managed product lifecycle and strategic planning to drive product success within target segments.Implemented pricing and promotional strategies, resulting in expanded product reach and increased market penetration.

Implementation fo Business Solutions: eCRM, Banner Server, and Newsletter tools.Business development, Advertising solutions, MediaKit development and price definitions.Sales leads prospection and Sales process closure.