•Drafting speeches, press releases, op-eds, and social media content for the official handle•Creating engaging advertisements to promote government initiatives •Developing comprehensive informational booklets on policies and programs •Drafting and editing documents such as reports, memos, and public notices•Ensuring all content aligns with the Chief Minister's voice and political messaging

• Monitor media platforms, including print, online, and broadcast, to stay informed about industry trends, competitor activities, and relevant news related to the organization.• Track and analyze media coverage to evaluate the effectiveness of PR campaigns and identify opportunities for improvement.Identify and establish relationships with celebrity influencers who align with the organization's brand and target audience.• Coordinate with celebrity influencers to secure their participation in PR campaigns, events, and endorsements.• Pitch story ideas and press releases to journalists, editors, and producers to secure media placements.

• Creating compelling and engaging content, including articles, blog posts, thought leadership pieces, and social media content.• Developed and executed comprehensive PR plans aligned with the company's goals and objectives.• Collaborated with internal teams to identify event objectives, target audience, and key messages.Conducted thorough research on industry trends and competitor events. • Coordinated event timelines, schedules, and deadlines to ensure smooth execution.

• Conceptualised and wrote marketing copy and content for the website and brand pages• Maintained relationship with customers and• Maintained customer service and communication via social media • Assisted in hiring knowledge gurus for the appMaintained media lists to disseminate press release