Eesha Choudhari Email & Phone Number

Santa Monica, California, Us

• Defined the vision, strategy, key results, and product roadmap for several full-stack, front-end, and platform teams across IPSY's Product org: IpsyMatch, Commerce Infrastructure, Customer Services, Boxycharm Core, Boxycharm Subscriptions, Accounts & Identity, and MarTech (Content & Targeting, CDP, AdTech) teams.• Led a critical workstream after IPSY's acquisition of Boxycharm to ensure a successful and seamless data migration and merger for 4.6 million users and their data from Boxycharm to IPSY• Drove Ipsy's investments in security and privacy; Developed a global portfolio-wide anti-fraud strategy across site and mobile and managed execution of tools and features to identify and effectively prevent fraud, resulting in a 99% decrease in fraudulent signups and 99% decrease in fraud-related NBI• Led the prioritization, planning and development of new capabilities for IPSYMatch, a world-class matching algorithm optimized for our customers' needs and preferences• Re-designed and launched new onboarding and account management flows to improve the user experience • Initiated and led automation of IPSY’s core personalization process to enable scalability of new programs and subscriptions• Drove three multi-month A/B tests to assess the customer delight and business impacts of new features, including machine learning personalization models and customer-facing features ("Choice", new onboarding flow)• Integrated CAPI for TikTok, Pinterest, Snapchat, Meta to add more signal resolution and enable a more sustainable ad portfolio spend distribution.

Santa Monica, California, Us

• Drove the personalization experience for 3.5 million subscribers of world’s largest online beauty community by creating monthly models to determine optimal product allocations based on customers’ preferences and data integration• Fully owned end-to-end monthly strategy, planning, and operational execution of all subscriptions in IPSY portfolio• Improved and implemented both technical and operational processes to support scalability and running ad hoc analyses to drive strategic decisions within Operations

• Enabling businesses to develop radically innovative products & services focused on addressing emerging consumer needs• Partnering with VC firms, corporations, & accelerators to create value among their portfolio companies and LPs from all over the world and help them challenge industry assumptions, identify gaps, and critically evaluate the intersection of user desirability, technical feasibility, and business viability as a springboard for developing new ideas• Driving organizational change, identifying needs/gaps through UX research and frameworking, generating/refining/iterating on new ideas, and adopting improved collaborative ways of working• Co-founded Black Sesame, the first food-focused design thinking incubator for early-stage food startups to enable food entrepreneurs to bring a human-centered design thinking lens to product innovation: https://www.blacksesame.family/. First Black Sesame cohort in 2018 was run as a design thinking bootcamp for 8 early-stage food startups who were selected to participate

• Advised Samsung HQ on future product strategy by keeping a pulse on key food technology and market trends in areas of interest to Samsung (IoT, delivery, robotics, AI, blockchain, consumer trends, etc.), created a market map of the food tech industry, developed relationships with promising food tech startups, and used this to identify gaps and opportunities for future products at Samsung. • Conducted extreme user research with Olympians to understand their food and wellness habits to discover actionable insights for future product recommendations.• Developed a "Human-Food Interaction" (HFI) framework for food innovation research.• Created and taught d.school course on Sensory Storytelling: https://dschool.stanford.edu/classes/pop-out-sensory-storytelling• Taught, facilitated, and helped organize K-Global Entrepreneurship Program, a weeklong design thinking workshop for a carefully selected group of Korean CEOs and startup founders to bring a culture of innovation and experimentation to their companies as well as several other executive training workshops.

Catena Di Villorba, Treviso, It

• Built a subscription-based startup focused on wine education, discovery, and personalization to engage wine newcomers in a way that is fun, welcoming, and accessible. Led full product cycle from market research and needfinding to concept development and product roadmapping.• Managed team of designers to develop product concepts for engaging and educating a new market segment of wine consumers and connecting wineries to this previously inaccessible market segment.• Selected for and participated in first cohort of Italia Innovation startup accelerator at Fabrica.• Worked alongside several leading Italian wine companies, industry experts, and mentors including Antinori Winery, Santa Margherita, the CMO of Patagonia, design partner at Google Ventures, Riccardo Illy of illy Group, and experts from IDEO, Parsons, Kellogg, and Columbia Law School during concept development and user testing stages.Featured IIP 'Meet an Innovator': https://stories.italiainnovationprogram.com/meet-an-innovator-eesha-choudhari-3aecd0f11875Featured in Business Insider Italia: https://it.businessinsider.com/il-made-in-italy-tra-10-anni-cosi-le-aziende-italiane-cercano-nuove-idee-per-innovarsi/

Palo Alto, Ca, Us

• Generated key insights by analyzing penetration of Global 2000 companies to identify cross-sell opportunities among VMware’s product portfolio. Used dense data on Global 2000 companies to identify customer purchase trends and develop of a strong case for bundling and targeted marketing, which led to the growth of several Business Units.• Proactively generated actionable recommendations for optimizing the Americas Marketing team’s $14.4 million budget by analyzing large quantities of spend data.• Automated dashboard for Focus 400 Accounts & created Tableau visualizations of select metrics for execs.• Documented new lead flow processes for field marketers and field ground execs.

• Worked cross-functionally with engineers and strategy experts to outline a vision and a roadmap for original SMS-based data collection platform Hermio. • Successfully built, tested, and launched Hermio with international companies & nonprofits in Ghana, including Ashesi University, e-Coach, and Sanford Health.• Generated mocks, flow, and overall UX for platform.• Developed business plan and pitched the product to several high-profile VCs in Silicon Valley.

San Francisco, California, Us

• Conducted user interviews in government hospitals with patients and their families and translated resulting insights into new product offerings and features.• Improved UI/UX for products and services through iterative design thinking cycle to increase reduction in hospital readmission rates.• Used human-centered design cycle to conduct empathy-based need finding and user testing to develop products from low-resolution prototypes to high-resolution digital products.

Sunnyvale, Ca, Us

• Accelerated growth of user base by developing and A/B testing different products and marketing content.• Worked directly with Medical Expertise team to improve doctor-side user experience.

• Developed Python-based script to build advanced models, surface meshes, and animations from CT scans of lungs for use in CFD simulations of aerosol particle deposition. • Presented outcomes to AHPCRC-affiliated Stanford professors and army officials. • Obtained experience in Meshes and Simulations, C programming, Numerical Analysis & Linear Algebra, Optimization, Parallel Computing, Finite Element Analysis, Monte Carlo Methods, and Machine Learning.

Washington, Dc, Us

• Conducted research and data analysis for the Psychophysiological Assessment of Functional Task Engagement study, using neurofeedback training programs to help increase pilot engagement during long distance flights. • Published a technical paper on the relationship between eastern philosophy and biofeedback technology.

B.S. In Engineering, Product Design & Management (Self-Designed Discipline)

Biological Sciences Strand

High School