In my previous role, I was responsible for leading the Marketing execution of both Fazer Confectionery and Fazer Lifestyle Foods brands on the Finnish market. As Marketing director, I lead a team of 12 Marketing professionals, focused on building 360-brand experiences for our amazing Fazer brands.

As the Head of Shopper and Customer Marketing, I was heading the customer marketing (B2B) and instore/shopper marketing function at Fazer Confectionery in Finland. My responsibilities included:- Line-leading a team of six customer marketing and point of sales-experts- Owning the development of Commercial Planning Process: trade window and go-to-market planning- Leading the development of Brand experiences and sales promotions at the point-of-sales- Leading the… Show more As the Head of Shopper and Customer Marketing, I was heading the customer marketing (B2B) and instore/shopper marketing function at Fazer Confectionery in Finland. My responsibilities included:- Line-leading a team of six customer marketing and point of sales-experts- Owning the development of Commercial Planning Process: trade window and go-to-market planning- Leading the development of Brand experiences and sales promotions at the point-of-sales- Leading the development of Perfect store concepts, space management and strategic POS-solution projects- Head of International Shopper Marketing Network (Nordic/Baltic) at Fazer confectionery- Marketing transformation POS project lead- Display portfolio management Show less

As Category & Channel Development Lead, I was responsible for leading the Home, Beauty & Personal Care category sales and commercial team for Unilever in Finland.- Leading the monthly sales forecasting process & forecast delivery- Leading the yearly planning process and the go-to-market plans- Leading the cross-functional commercial team in day-to-day business management - P&L responsibility & leading category performance management - Line manager for Category Manager &… Show more As Category & Channel Development Lead, I was responsible for leading the Home, Beauty & Personal Care category sales and commercial team for Unilever in Finland.- Leading the monthly sales forecasting process & forecast delivery- Leading the yearly planning process and the go-to-market plans- Leading the cross-functional commercial team in day-to-day business management - P&L responsibility & leading category performance management - Line manager for Category Manager & Shopper Marketing team- Member of Finnish Leadership team Show less

As the Nordic Marketing Operations Lead, I was responsible for driving the Net Revenue Management (NRM; aka Revenue Growth Management) program, as well as Marketing Excellence (Innovation & Portfolio Management) in the Nordic countries at Unilever. - Net Revenue Management capability building; pricing strategy, shopper insights, product mix & promotions management - Nordic NRM project roadmap & result tracking in a collaboration with the Nordic Finance team- Net Revenue Management… Show more As the Nordic Marketing Operations Lead, I was responsible for driving the Net Revenue Management (NRM; aka Revenue Growth Management) program, as well as Marketing Excellence (Innovation & Portfolio Management) in the Nordic countries at Unilever. - Net Revenue Management capability building; pricing strategy, shopper insights, product mix & promotions management - Nordic NRM project roadmap & result tracking in a collaboration with the Nordic Finance team- Net Revenue Management team lead (cross-Nordic analyst team)- Marketing Operations process owner (go-to-market)- Core portfolio & Innovation Tracking and reporting to Nordic and Global teams- Member of Nordic Marketing Leadership team & Finnish Leadership team Show less

Marketing Manager for Unilever Finland's Home Care portfolio, including Fabrics Cleaning, Dishwash and Household Cleaning categories. - Business lead for Home Care category in Finland; Driving profitable growth for category, P&L responsibility- Developing operational plan for the category to deliver against long and short-term objectives- Working closely with internal & external stakeholders to develop and implement brand plans through innovation, media plans and activation-… Show more Marketing Manager for Unilever Finland's Home Care portfolio, including Fabrics Cleaning, Dishwash and Household Cleaning categories. - Business lead for Home Care category in Finland; Driving profitable growth for category, P&L responsibility- Developing operational plan for the category to deliver against long and short-term objectives- Working closely with internal & external stakeholders to develop and implement brand plans through innovation, media plans and activation- Innovation & portfolio management: occasion, price, pack size & channel optimization for sustainability & profit- Developing Marketing communication assets & media communication plans- Digital Marketing content creation & localization incl. native advertising & SEO/SEM optimized content- Building business partnerships with category/brand team as well as customer marketing, sales team, finance and supply chain- Member of Finnish Leadership team- Line manager responsibility for 2 direct reports Show less

Business Manager for Oltermanni and Polar cheese brands in Finland. Cheese business development both domestically and on international markets.- Brand and portfolio strategy- Innovation project management, including R&D and production unit cooperation- Product concept development- Building trade stories, cooperating with local sales organization- New market business planning- Sales, market and shopper analysis- P&L responsibility

Responsible for the marketing of Becel & Becel ProActiv brands in Finland - Creating and implementing the annual marketing plans - Localizing and developing the brand communication materials - Project management of new campaigns and launches - Category, consumer and competitor analysis - Brand portfolio management

Responsible for driving product launches and developing launch communication materials (temporary position).

Trade marketing, partial category manager responsibility. Full responsibility cream category manager from 9/2011. - Brand and category in-store plans and promotions - Creation of trade story, trade presentations, and other sales support materials - Shopper, market and customer data analysis - Field sales contact and support - Demo day concept development and staff training - Budget management