After 9 years in performance marketing and marketing strategy, my path lead me to design thinking and to a career in service design. I believe innovation and impact are sourced from diversity, creativity, freedom of thought spiced with healthy critical thinking, and most importantly, empathy. In the hectic and volatile world, it is easy to get sucked into every trend and short-term development opportunities, but only by understanding the bigger picture and being confident of our core purpose, we can truly leverage them to our benefit.I've decided to approach the world (and business) with immense curiosity and to keep learning at every step, and I can't wait where it leads me next!