Prapatsorn Wongtaweesuk Email & Phone Number

- Drive BNPL user growth by securing funding and best practice implementation of promotional tools in line with profitability benchmark across SEA (ID,PH,MY,VN and TH)- Oversee with the marketing campaigns to acquire new users and retain existing users while optimising the return or investment-Managed user growth and Buyer operations and mega campaigns across SEA, increase user awareness through platform visibilities by coordinating with various team from search team, PDP team and homepage team-Expand the market reach of BNPL services to new demographics; work with product team to enhance the new users funnel and increase new user conversion rate

Thailand

- Responsible for the user growth of Buy Now Pay Later service (LazPayLater) on Lazada platform-Successfully launched LazPayLater from zero and has organically drive the product to generate USD10 million GMV within one year- Developed and executed business strategies and analytical solutions, contributing to the continued growth and success of LazPayLater.- Monitored and analyzed user portfolios to initiate a strategic product roadmap- Identified growth and improvements to enhance overall product and services to improve customer experience- Coordinated with various teams to ensure smooth and efficient business operation from product tram, credit risk, marketing, debt collection and customer service team- Managed funding from Finance to operate in-house business and coordinating with credit risk team to enforce risk control measures for controlling NPL

- Manage operations and handle issues by providing the best solution while coordinating with related team both local and regional- Design KPI and improve the performance of customer service agents both inhouse and outsource- Plan and propose tools for tracking cases, working sheet and also initiate tools for reducing SLA which results in higher efficiency- Initiate features to increase use’s experience and also creating SOP to all related team- Manage NPL by coordinating with collection and risk team in order to get strategies to improve collection performance and enhance credit risk model

- Conducted evaluation and analysis (e.g. SWOT and Porter's 5 forces) on corporate companies interested in leasing-Analyzed company's financial outlook and business plan and constructing financial projections to assess customer payback ability. - Managed corporate accounts across diverse industries including Automobile, Construction, Manufacturing, and more- Acquired new corporate accounts, re-approached inactive accounts and maintained existing accounts while strengthened relationships with customers through dedicated service- Stepped into a leadership role to manage a team for a period of two months during the manager's hospitalization, ensuring continuity and smooth operations

- Preparing document for various courses such as Managerial skill development, Sales and Marketing skills, Advising new market entry, and Communication skills- Coordinated with working agenda, event location, and Convenience equipment

Master'S Degree, Business Administration, Merit

Master of Business Administration (MBA) - Financial Decision Making - Managing and Organisational Behaviour - Strategic Marketing.

Bachelor'S Degree, Business Administration, Majoring In Finance & Banking And Minoring In Marketing, 3.03