Based on thorough market intelligence and insights about the warehouse automation & robotics market my focus is market strategy, innovation and solution development. Responsibilities include:- Structurally gain and transfer knowledge and insights about the warehouse automation & robotics industry (competitors, customers and markets). This information is used in strategical and tactical decisions.- Develop and maintain long term market models for the warehouse automation market (market size, market growth, competition, benchmarking) - Identify and / or analyse potential business opportunities within warehouse automation (geographical, segments, partners, processes, etc.)- Develop high quality strategic plans for target market segments within warehouse automation together with market directors- Advise about new warehouse automation products, solutions and services and make sure that innovations have a high business potential and that the voice of the customer is heard.- Technology scouting

Responsible for market intelligence for Business Units Warehouse Automation and Parcel & Postal at Vanderlande Industries (leading supplier of automated material handling systems). Strongly involved in strategic marketing, product management, business development and marketing communications. Responsibilities include: - Structurally monitor and analyze market and competitors;- Strategic marketing;- Develop marketing plans for products & industry segments;- Lead market development teams with business development managers in order to grow in specific industry segments;- Cooperate with product management on upstream marketing (customer needs, business cases, feasibility) and downstream marketing (value proposition, positioning, unique selling points);- Defining and implementing portfolio management and idea management;- Customer intelligence;- Set up and implement customer satisfaction surveys;- Advising role towards marketing communications;- Internet marketing / Search Engine Optimisation / Google Analytics;- Member of social media team

Responsible for product management automated cross docking systems and miniload systems (automated storage & retrieval systems)- Market research- Define product plans incl. feasibility studies- Manage product teams - Sales project support- Knowledge transfer

Responsible for designing the logistic solutions in projects in mainly food manufacturing and food retail in Europe (warehouse automation / logistic engineering)- Business process analysis; data analysis- Design of automated warehouses & distribution centers (storage, order picking / order fulfillment, internal transport, sortation systems and Warehouse Management Systems)- Prepare business cases- Presentation to customers

On behalf of SRM I am active as a coach for students writing their NIMA-B thesis (business marketing). The owner of a NIMA-B degree (EQF level 6 - marketing manager) has the skills to develop, implement and evaluate a marketing plan specifically for the business market. To get the degree the students must pass a written and exam and write and defend a marketing plan for their organization.

Supply chain management projects at food manufacturers and retailers. Main projects were:- Feasibility study for four fresh food manufacturers about starting a combined distribution centre (ECR Koelvers);- Supply Chain project for Ahold/TOPS-Thailand incl. 8 months work in Thailand (Worldfresh Agri Supply Chain project);- Feasibility study for starting Value Added Centers for fruits and vegetables in India;- Development and giving of a workshop ‘Logistic management in the food processing industry’ in the Slovak Republic.- Design of a new distribution centre for cheese manufacturer

Consultant within the Supply Chain group of KPMG Industrial Consulting. Projects on the field of purchasing, logistics and supply chain.