After education in marketing for 4 years and working as a creative director in agencies for the last 2 years, Efe is currently working as a brand manager at Main Creative and contuinues to develop and refine his creative thinking techniques by immersing hisself into local creative community. Finding his niche in capturing his friends, many of whom are art directors, musicians, DJs, and editors, Efe has collaborated with brands such as Monkey Project, Bye Bye Plastic (by Blondish), Kun Society, Truggs, Komşu & Fitchef.