Efe Çapar Email & Phone Number

Istanbul, Turkey

Istanbul, Turkey

Istanbul, Turkey

•End to end marketing management, recently launched new communication campaign #aciktiysan•Developing engagement solutions in all social platforms (IG, TT, YT)•Managing restaurant communications to boost order figures

Istanbul, Turkey

•Ensure the operation is flawless in terms of restaurant performance•Develop and manage best courier network in size, service and also cost-wise•Build seamless customer journeys for our consumers, couriers and restaurants

İstanbul, Türkiye

•Management of warehouse and distribution channels across the stores and digital channels•Supply chain planning of both online and offline channels, demand forecasting, store and warehouse replenishment•Building negative working capital management mechanisms to provide fund for growth•Export and import activities

Istanbul, Turkey

Added on top of previous responsibilities, my accountability expanded to: •Koçtaş’ brand communication in stores, ATL&BTL and digital -->Multimillion dollars annual marketing budget, collaborated with numerous agencies•Corporate communications, internal communication and press relationship management •After sales services management with state-of-the-art B2B app MoNa

•Developed Koçtaş’ customer loyalty platforms for consumer (Koçtaş Kart) and handyman (Usta Kart) segments, ran 1-1 customer campaigns, store and product specific campaigns. -->We generate 9% incremental gross revenue with multimillion dollars promo budget•Responsible from customer experience, our team designed customer journeys, ran the call center, managed complaints from all touchpoints. -->Our First Call Resolution rate has improved two-folds in less than a year. •Insight generation and research management was among our team's responsibilities. We now receive NPS scores daily, analyze and provide feedback to business units. -->Our NPS scores have tripled since the launch of the platform •Commercial business controlling (margin, store ranking, LFL reporting, budget development) and business development (rebate performance, analytical insert development, supplier analytics) •Ustabilir, the easiest app to find handymen, was launched and developed by our team-->400K downloads, 150 meets daily, more than 10K approved handymen in the platform

Istanbul, Turkey

•Developed and executed Turkcell’s long term convergence program, Dört Dörtlük Paketler.--> ~100k new subscriptions•Was responsible from Turkcell's mass loyalty program, Sari Kutu -->Over 35mioTL annual expense budget with more than 6m users•Built and ran Turkcell's first MVNO, 61CELL •Executed strategic segment management for Arabic speaking community in Turkey

İstanbul

•Developed and executed integrated marketing plans and targeted product offerings for public employees, elderly and handicapped segments --> +1billion TL annual revenue, 56% EBITDA, 4.5mio customers•Monitored segment, customer and offer performance analysis in terms of critical KPIs like customer base/value growth and profitability-->20% reduction in churn rate, 10% increase in postpaid customer acquisition•Go-to-market planning for targeted product offerings and campaigns dedicated to segment while utilizing marketing tools including all digital and TV- media

Istanbul, Turkey

•Responsible from life Ukraine, life Belarus, Inteltek, Azerinteltek and Fintur Companies -->8 business units, 1.8billion TL annual revenue, 29% EBITDA •Improved business performance through target setting and performance monitoring, strategy guidance and execution follow up-->EBITDA up from %24 in 2 years•Created value through sharing best practices across businesses, identifying and capturing group synergies, establishing knowledge and experience sharing platforms and culture

•Developed Turkcell’s fixed mobile convergence business plan•Led a 60+ project team from Turkcell, Superonline, Global Bilgi and consultant team•Launched products specifically designed according to customer needs which are defined by numerous market researches and data mining analysis

•Established Turkcell's strategy for Mobile Virtual Network Operators (MVNOs).•Forecasted MVNO market in Turkey and preparing related business plans.•Analyzed and responding to competing MVNOs in the market.

+Analyzed customer behaviors to create insights for marketing teams+Developed segmentation models to increase revenue either through generating incremental revenues or churn prevention+Prepared pre and post campaign analysis and reporting+Chose the relevant customer groups for targeted SMS and wappush marketing+Contributed to projects for improving Turkcell datawarehouse according to marketing needs

•Developed new product and workflows in order to increase number of customers and product penetration•Arranged the necessary tools -intranet, welcome kit, service kit- for the interaction of the business line with the branches and head office units•Contributed to the works on Business Plan 2007-2012 of the business line•Developed the reporting infrastructure for the business line in order to supply daily, weekly and monthly reporting needs of branches and head office•Set and monitor monthly and yearly targets of the branches with the necessary KPIs

•Developed cross sell projects through bank’s database in order to increase the number of credit cards.•Analyzed the consumer data for supplying value added information to the merchants.•Prepared the analytical reports of the credit card business for middle and top management

Executive Mba

Disruptive Innovation

Visiting Student - Executive Mba, International Business/Trade/Commerce

Bs, Economics (In English)