• As a Trade Marketing Specialist I works closely with the marketing team to develop effective strategies that align with the overall marketing objectives of the company. I analyze market trends, consumer behavior, and competitor activities to identify opportunities and develop unique selling propositions. • I conceptualizes and executes promotional campaigns to drive brand awareness, increase product visibility, and stimulate consumer demand. I work closely with various departments, such as sales teams, distributors, and retailers, to create compelling marketing materials and ensure seamless execution of campaigns. • I am also responsible for managing relationships with various sales channels, including distributors, wholesalers, and retailers. we collaborate with these partners to develop mutually beneficial trade promotions, enhance product placement, and optimize channel profitability. • My role includes overseeing product merchandising activities, ensuring that product displays are visually appealing and strategically positioned to capture consumer attention. I provide guidance to sales teams and retailers on merchandising best practices, including product assortment, shelf layout, pricing, and promotions. • Analyzing sales data, market trends, and consumer insights is a crucial part of my role. They use this data to identify areas for improvement, measure campaign effectiveness, and make data-driven recommendations to enhance marketing strategies. • I collaborates with cross-functional teams, including sales, marketing, and product development, to align marketing initiatives with business goals. Effective communication skills are essential for building relationships, negotiating with stakeholders, and presenting marketing plans and campaign results to senior management. • I conduct market research, including competitor analysis and consumer surveys, to identify consumer preferences, market gaps, and potential growth opportunities.

• Developing sales strategies while working towards increasing sales and productivity • Getting sales using various customer sales methods • Forecasting sales, developing sales strategies/model and evaluating their effectiveness.• Evaluating customer’s needs and building productive long lasting relationships • Attending meetings, sales events and training to keep abreast of the latest development. • Negotiate payment and pricing• Visiting Assigned Territories to carry out sales and marketing duties• Follow-up on business leads and referrals including clients management • Maintaining and expanding client base within my territory. • Monitoring the company industry competitors, new products and market conditions.

• Organized and coordinated marketing campaigns and brand promotional activities in modern trade outlets and other hyper supermarkets • Conceived and developed efficient and intuitive marketing strategies• Worked side by side with the customer care department in resolving client inquiries and complaints • Carried out in-store branding campaigns, placement of banners and display boards for brand improvement • Carried out weekly visits to modern trade and other retail stores and report activities(including competitions) to management and sales managers.• Organized and oversee advertising/communication campaigns (social media, website etc.), exhibitions and promotional events• Liaising with vendors and suppliers on production and distribution of marketing materials.• Engaged foreign suppliers on all product related activities. Also suggesting promotional activities to our company’s suppliers and local customers.• Advised sales managers on ways to improve brand awareness• Supervised stores merchandisers in all modern trade outlets PAN Nigeria• Responsible for distributing sales and marketing information/materials to the sales team and other company staffs• Managed company website & social network platforms which includes post updates, promoting company’s brand, POS displays, and promotional displays• Liaised with the sales department on promotions, wet sampling and key market information• Kept track and oversee of company’s assets/marketing materials (freezers, display stands)• Collaborated with managers in preparing annual marketing budgets• Procurement, distribution and supervised all point of sales and promo equipment and materials

• Carried out field sales work on a daily basis by moving to assigned territories.• Supervised the activities of the branch in terms of sales, management and administrative duties• Recorded sales activities and sending report back to Sales Manager• Created and increased new customer base while trying to meet set targets.• Liaised with customers on payment plans and credit limit.• Carried out daily recording of stock availability in the branch• Maintained proper documentation on all products taken out and returns made daily.• Carried out sales and marketing of the company’s products within designated areas.