Serve on the IABC Edmonton Board, providing strategic oversight for all marketing and communications activities.Lead the Marketing and Communications Leadership Committee, guiding directors responsible for Jobline, FYI, social media, website, and branding.Develop and implement cross-chapter communications and marketing strategies to achieve chapter goals.Manage annual portfolio planning, budgeting, and sponsorship development.Regularly monitor and assess… Show more Serve on the IABC Edmonton Board, providing strategic oversight for all marketing and communications activities.Lead the Marketing and Communications Leadership Committee, guiding directors responsible for Jobline, FYI, social media, website, and branding.Develop and implement cross-chapter communications and marketing strategies to achieve chapter goals.Manage annual portfolio planning, budgeting, and sponsorship development.Regularly monitor and assess communication efforts to ensure effectiveness. Show less

Ever Active Stories: Created and oversee this video series to highlight Ever Active School's mission, events, and initiatives through compelling storytelling and produced a notable 30-minute documentary for the ASAA Cross Country Championships, featured at the Shaping the Future 2022 conference.Video Storytelling: Continuously cover organization events, producing ongoing video stories that engage and inform the community. Collaborate with educators, health professionals, and program… Show more Ever Active Stories: Created and oversee this video series to highlight Ever Active School's mission, events, and initiatives through compelling storytelling and produced a notable 30-minute documentary for the ASAA Cross Country Championships, featured at the Shaping the Future 2022 conference.Video Storytelling: Continuously cover organization events, producing ongoing video stories that engage and inform the community. Collaborate with educators, health professionals, and program coordinators to create impactful content.The Podclass: Serve as the producer, managing post-production, designing episode-specific artwork, writing episode summaries, and participating in planning meetings to discuss episode ideas and guest selection.Healthy Schools Alberta Magazine: Editor and designer of this annual publication. Responsible for content and design of the upcoming fall issue, distributed through the Alberta Teachers' Association to all schools in Alberta and various stakeholders.Communications Strategy: Organize monthly communications and marketing meetings to develop, track, and modify strategies across various initiatives.Evaluation and Reporting: Collate and report on data from the communications department. Design mid-year and end-of-year annual reports for the organization, essential for strategic planning and stakeholder communication.Event Communications: Managed communications for the Winter Cycling Congress 2023, creating both print and digital promotional assets, ensuring AV setup, and producing agenda slides and short videos for social media. Show less

Orchestrated the successful launch of a multi-platform content series, garnering thousands of views across digital platforms and establishing The Make Studios as a prominent name in the Canadian entertainment industry.Implemented innovative engagement strategies resulting in an 8% increase in audience interaction across social media platforms, enhancing brand visibility and community building.Forged strategic partnerships with renowned artists, celebrities, and influencers… Show more Orchestrated the successful launch of a multi-platform content series, garnering thousands of views across digital platforms and establishing The Make Studios as a prominent name in the Canadian entertainment industry.Implemented innovative engagement strategies resulting in an 8% increase in audience interaction across social media platforms, enhancing brand visibility and community building.Forged strategic partnerships with renowned artists, celebrities, and influencers, expanding The Make Studio's reach and garnering significant media attention.Led the development of diverse and inclusive content, resulting in increased viewership from underrepresented demographics and positively impacting the brand's reputation. Show less

Developed and executed a video marketing campaign that significantly increased brand visibility and engagement, resulting in a 10% increase in website visits and a 6% uptick in user registrations.Created informative videos that effectively communicated the rental marketplace's value proposition, leading to a 4% reduction in bounce rates and a 4% increase in user retention.Received overwhelmingly positive feedback from users and clients, with 42% reporting increased satisfaction… Show more Developed and executed a video marketing campaign that significantly increased brand visibility and engagement, resulting in a 10% increase in website visits and a 6% uptick in user registrations.Created informative videos that effectively communicated the rental marketplace's value proposition, leading to a 4% reduction in bounce rates and a 4% increase in user retention.Received overwhelmingly positive feedback from users and clients, with 42% reporting increased satisfaction due to the video campaign's ability to simplify complex rental processes.Exceeded key performance indicators for the video campaign, contributing to the marketplace's overall success. Show less

Spearheaded content creation for promotions, resulting in increased engagement.Developed long-term market strategies for successful product launches.Directed and optimized food videos, boosting brand visibility.

Created captivating digital treatments for various events, driving attendance numbers.Crafted promotional materials tailored to each event's theme and objectives, increasing event awareness and ticket sales.Optimized marketing strategies, achieving notable increases in event attendance and revenue growth.

Successfully managed a diverse team of over 70 camp attendees and three staff members throughout the summer film camp.Conducted instructive sessions covering various aspects of filmmaking, providing valuable hands-on experience to camp attendees.Designed shooting schedules, directed screenplays, and coordinated post-production for the premiere of seven exceptional screenplays.