YBhg Tan Sri Dato Seri Effendi Norwawi (Malaysian, aged 66) is currently the Chairman of Bloomberg TV Malaysia. Bloomberg TV Malaysia will combine the resources of Bloomberg with locally produced quality content to deepen and broaden coverage of Malaysia’s vibrant business scene. This first-of-its-kind business channel will fill a gap in the marketplace for high-quality, market-moving business news, where updates on the country’s economic and business performance will be potentially seen by 340 million homes worldwide.Effendi was a member of Federal Parliament from 1999 to 2004 and later a Senator in the Upper House of Parliament (2006 to 2011). He was Federal Minister in Agriculture (1999–2004). His last post in Cabinet was the Minister in the Prime Minister’s Department in charge of Economic Planning Unit (EPU) (2006- 2008). Effendi also served as a state assemblyman in Sarawak for nine years (between 1991 to 1999).Effendi was most recently the Executive Chairman of Encorp Berhad, the company he founded. Encorp’s main activities are Property Development and Construction, and under his tenure, the company won numerous prestigious awardsEffendi holds a Bachelors of Arts (Hons) majoring in Development Administration from the University of Tasmania. He was also conferred an Honorary Degree of the Doctor of Law from the same University in October 2000. He was made Adjunct Professor under the Faculty of Business at the University of Tasmania in November 2008. In October 2013 he was made an Adjunct Professor under the Faculty of Business and Design at the Swinburne University.Effendi was Executive Chairman of Sarawak Economic Development Corporation (SEDC), which he led for 15 years (1981–1995). He was the Chairman of Bank Utama (now part of the RHB Banking Group) between 1990 and 1995 during which time he led its turnaround into one of the major banks in Malaysia then. He founded NTV7, the private free-to-air TV channel that he has since divested.