Effie Borsilli Email & Phone Number

Hicksville, NY

• Digital media - design weekly e-mails, social media campaigns.
• Print media - design catalogs, brochures, Whitepapers, business cards.
• Hubspot certified specialist.
• Set up and launch strategic initiatives in HubSpot such as nurture programs, email marketing campaigns, landing pages, and workflows for prospects and customers to shorten the sales cycle and increase inbounds.
• Oversee our CRM (HubSpot) cleanliness to empower the Sales team to action and report on activities.
• Established reporting workflow using Hubspot that allows us to evaluate the success of Marketing campaigns.

Greater New York City Area

• Print media - design catalogs, post cards, bind-in cards and marketing materials.
• Digital media - design e-mails, homepages, site sections and web banners.
• Direct post-production retouching required on images.
• Designed brand’s fashion catalogs from concept to creation.
• Collaborate with Desktop Artists, Creative Director, Copywriter and Production Managers to ensure conceptual and technical accuracy.

Greater New York City Area

Greater New York City Area

• Oversaw all creative services for company, including design, photography planning and direction.
• Led staff of 2 art directors, 2 graphic designers, 1 internet photographer and 4 traffic coordinators, as well as a steady stream of freelancers.
• Composed hand drawn layouts into completed Quark and InDesign pages.
• Provided technical, artistic and procedural training for desktop artists & freelance copywriters.
• Designed concepts for upcoming seasons & new business ventures.
• Selected & tested various materials for background imagery.

New York, NY

New York, NY

• Composed catalog pages.
• Created type style formats as well as maintained the font libraries & style sheets for each catalog.

Bfa, Graphic Design

BFA

Continuing Education Courses In Web Design