Effie Siaini studied architecture at NTUA Greece, and she is a free spirit entrepreneur with passion for design, architecture, innovation, technology & travel.She started her career in 2004 by creating a small archtectural firm, Siaini Architects. In 2009 together with Dimitris Mourtzouchos, they created e-adeia.gr, a national network of cooperating engineers all over Greece. Soon, they created eplans.gr, the first online source of house plans, according to the new construction law in Greece.2014 - 2018 Effie Siaini was elected president of the Association of Young Entrepreneurs of Western Greece and she organized several events in Patras during the GEW, such as "Rising Ideas startup competition" in 2013, "Business Restart" in 2014, "Growth through Marine Economy" in 2015, "Blue Growth Patras Competition" in 2016 etc.In 2015 she invests in GEObit, a Greek company manufacturing high technology geophysical instruments, expanding its sales overseas.In 2015, she invests in LeaseTech, pivoting in property management and short term rental management.2016 - 2019 Effie Siaini was elected president of the Hellenic Federation of Associations of Young Entrepreneurs and she has taken part to several European and world meetings and congresses, referring toEntrepreneurship, startup community and SME's.In 2021, she creates MyLaundryRoom, a company that provides laundry services and delivery to hotels and Airbnb’s with two physical locations in Athens & Patras, serving Attica and Western Greece.