Effie Asafu-Adjaye

Effie Asafu-Adjaye Email and Phone Number

Founder and Director @ Beautiful Sparks
Sydney, NSW, AU
Effie Asafu-Adjaye's Location
Sydney, New South Wales, Australia, Australia
Effie Asafu-Adjaye's Contact Details

Effie Asafu-Adjaye work email

Effie Asafu-Adjaye personal email

About Effie Asafu-Adjaye

How do you get more fanatics in love with your beauty brand? That's where we come in.We help beauty, fashion and luxury brands to create a cohesive brand presence, irresistible differentiation, and amplify compelling stories that resonate.We deliver services for brands in the US, UK, Asia, and Australia across:• Brand positioning strategy• Brand messaging and tone of voice• Brand visual identity design• Brand marketing and storytelling campaign strategy• Content and community campaign strategy• Content production support• Bespoke paid media strategies across YouTube, Google, and MetaThese are the foundations that help brands:✓ To build a wider community of brand-proud fans✓ To land 'next level' retailer and investor partnerships✓ To drive more salesIf you’re on the path to becoming a household name, and curious to learn more about our process and case studies, you're welcome to get in touch.

Effie Asafu-Adjaye's Current Company Details
Beautiful Sparks

Beautiful Sparks

View
Founder and Director
Sydney, NSW, AU
Employees:
1
Effie Asafu-Adjaye Work Experience Details
  • Beautiful Sparks
    Founder And Director
    Beautiful Sparks
    Sydney, Nsw, Au
  • Beautiful Sparks
    Founder & Director
    Beautiful Sparks 2020 - Present
    We work with beauty and fashion brands in the US, UK, Asia and Australia.We partner brands with small marketing teams, to help refine their brand strategy, message, visual identity and content storytelling.Our brand expression system for beauty and fashion brands creates a cohesive presence, irresistible differentiation and a compelling brand story that just resonates. These are the foundations that attract a growing community of brand-proud fans, set you up to ace retailer pitches, secure next-level press opportunities and attract brand partnerships that move the needle.
  • Jurlique
    Global Marketing Campaign Manager
    Jurlique 2017 - 2020
    Led global marketing campaign and brand management strategy and managed cross-functional teams to deliver multichannel campaigns. Whilst in an earlier role with the business, I managed new product development strategy, commercial planning and project execution.
  • Dfs Group Limited | Lvmh
    Marketing Manager, Oceania
    Dfs Group Limited | Lvmh 2015 - 2017
    Developed the annual marketing plan and directed marketing communications strategies across online and offline channels to drive store traffic and conversion across the beauty, fashion, accessories, watches, jewellery, wine, spirits and souvenirs categories.
  • Becca Cosmetics
    Marketing & Ecommerce Manager
    Becca Cosmetics 2012 - 2015
    Spearheaded regional marketing planning and execution across retail, wholesale and eCommerce channels to drive customer acquisition and sales performance.
  • • David Jones • Westfield Sydney • Youngblood Cosmetics •
    Retail Marketing | Brand Management | Freelance Digital Marketing
    • David Jones • Westfield Sydney • Youngblood Cosmetics • 2011 - 2012
    Provided expert planning and execution of social media, digital, PR, event, trade and retail marketing strategies for David Jones, Westfield Sydney and Youngblood Cosmetics.
  • Interbrand
    Client Manager
    Interbrand 2010 - 2011
    Led strategic brand consulting projects to redefine consumer and corporate brands.
  • Landor
    Project Manager
    Landor 2008 - 2010
    Partnered with iconic global FMCG brands to deliver brand strategy and design projects.

Effie Asafu-Adjaye Skills

Digital Marketing Integrated Marketing Marketing Communications Brand Development Brand Management Marketing Strategy Advertising Retail Cosmetics Concept Development Planning Budgeting And Forecasting Graphic Design Packaging Project Management Presentation Development Consumer Products Competitive Analysis Sales Analysis Beauty Industry Pricing Strategy Product Development Branding And Identity Cross Functional Team Leadership Customer Relationship Management Search Engine Marketing Online Marketing Social Media Luxury Goods E Commerce

Effie Asafu-Adjaye Education Details

Frequently Asked Questions about Effie Asafu-Adjaye

What company does Effie Asafu-Adjaye work for?

Effie Asafu-Adjaye works for Beautiful Sparks

What is Effie Asafu-Adjaye's role at the current company?

Effie Asafu-Adjaye's current role is Founder and Director.

What is Effie Asafu-Adjaye's email address?

Effie Asafu-Adjaye's email address is ef****@****ail.com

What schools did Effie Asafu-Adjaye attend?

Effie Asafu-Adjaye attended The University Of Sydney Business School, Queensland University Of Technology.

What skills is Effie Asafu-Adjaye known for?

Effie Asafu-Adjaye has skills like Digital Marketing, Integrated Marketing, Marketing Communications, Brand Development, Brand Management, Marketing Strategy, Advertising, Retail, Cosmetics, Concept Development, Planning Budgeting And Forecasting, Graphic Design.

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