Effie Du, Mba Email & Phone Number

Greater Seattle Area

• Drive product launches and feature implementations• Set up business intelligent tools and use data to drive business decisions• Assess pricing rules and work closely with engineering team on pricing operations

Greater Memphis Area

• Manage $29 Million direct mail and email investment for residential, commercial and Canada business; Increased efficiency by more than 10% annually through contact optimization and innovation• Build and lead the analytics team to promote data-driven decision making and provide marketing insights• Oversee outside vendors and collaborate with IT and sales team to ensure successful implementation of campaigns• Develop strategies to integrate and collaborate direct mail with digital and other channels to further drive sales and improve retention• Provide marketing plans and risk assessment for new product lines• Lead connected customer project to launch TruGreen’s first CRM platform

Greater Memphis Area

• Forecasted acquisition demand for budgeting, planning and staffing purposes• Designed appropriate test and control matrices to minimize testing costs and ensure actionable results• Established, managed and controlled TruGreen profitability metrics and the application of them in the decision making process • Supported telemarketing team by providing high quality call inventory and conforming to regulation changes• Initiated customer relationship campaigns to improve customer experience and retention

860 Ridge Lake Blvd,Memphis, Tn 38120

• Built and maintained sales, leads and customer database for marketing purposes; automated regular updates and designed executive reports• Evaluated effectiveness of marketing campaigns in direct mail, digital and telemarketing channels by performing sales attributes and generate daily and weekly reports for TruGreen and Terminix• Forecasted TruGreen inbound calls and sales during marketing planning• Increased marketing performance through optimization between and within channels • Initiated and led ad hoc business research projects on retention and channel strategy

Greater Memphis Area

• Analyzed traffic and usage patterns on Rhodes website using Google Analytics and other tools• Monitored and tracked Rhodes’ social media websites, such as Facebook, Twitter, and Flickr

Greater Memphis Area

• Researched companies relisted after bankruptcy using Capital IQ database and other public information • Analyzed firms’ private equity portfolios by applying financial ratios to each private company

Master Of Business Administration (Mba)

Ba, Business, Economics, Mathematics

Activities and Societies: Rhodes Intercollegiate Mock Trial Team, Business Manager of The Sou'wester, International Peer Assistant.