• Developed 18 integrated pop-up marketing plans for 10+ clients from diverse industries, encompassing skincare, big tech, and fine arts. Conducted competitor analysis, devised visual displays, implemented social media strategies, and provided financial projections.• Headed a six-member team in developing innovative narrative content and crafting effective marketing strategies for a large-scale immersive exhibition, significantly enhancing Brand X's brand awareness.• Maintained seamless communication with internal procurement, development, construction, and project management teams, ensuring successful project delivery and fostering strong client relationships.• Created interactive installations that effectively showcased the unique selling points of products.

• Led a three-member team in developing an engaging interactive installation for one of China's Top banks, featuring a virtual city showcasing the client's achievements and offline customer service performance, displayed at the Digital China Expo.• Developed compelling product stories and visual displays, amplifying the reputation of client brands.• Designed digital displays and user interfaces to align with the latest technology, collaborating closely with development and hardware engineers to implement technical solutions.

• Prepared prototypes based on fashion trends and competitor analysis.• Developed and sourced visual displays for showrooms and pop-up stores with creative director, to support promotions for new product launches.• Provided exceptional customer service during fashion week, including welcoming and greeting all buyers, documenting order needs, and providing solutions.• Developed mood concepts for photoshoots, creating three distinct style directions that align with brand aesthetics and target audiences.• Coordinated on-set photography, working closely with the photography team to ensure optimal lighting, angles, and settings to capture the jewelry's brilliance.• Photographed products for e-commerce purposes, meticulously capturing intricate details and aesthetics.• Employed advanced post-processing techniques to enhance images, ensuring they accurately represent the jewelry's intricacy and appeal.