Effy Ya-Fei Li Email and Phone Number

- Support the feasibility and setting up both industry- or academic-led research projects within the - Division of Medicine and Integrated Care.- Provide goverance guidance to study delivery, and support teams in various speciality areas including renal, respiratory, neuron, emergency and trauam, mental health.

SUMMIT Study - Cancer screening study with or without low-dose lung CT to validate a multi-cancer early detection test.

Com-COV Vaccine Study (Comparing COVID-19 Vaccine Schedule Combinations (Com-COV): a Single-blind, Randomised, Phase II UK Multi-centre Study to Determine Reactogenicity and Immunogenicity of Heterologous Prime/Boost COVID-19 Vaccine Schedules PROVENT (Prophylaxis Prevention) Study : A Phase III Randomized, Double-blind, Placebo-controlled, Multi-center Study in Adults to Determine the Safety and Efficacy of AZD7442, a Combination Product of Two Monoclonal Antibodies… Show more Com-COV Vaccine Study (Comparing COVID-19 Vaccine Schedule Combinations (Com-COV): a Single-blind, Randomised, Phase II UK Multi-centre Study to Determine Reactogenicity and Immunogenicity of Heterologous Prime/Boost COVID-19 Vaccine Schedules PROVENT (Prophylaxis Prevention) Study : A Phase III Randomized, Double-blind, Placebo-controlled, Multi-center Study in Adults to Determine the Safety and Efficacy of AZD7442, a Combination Product of Two Monoclonal Antibodies (AZD8895 and AZD1061), for Pre-exposure Prophylaxis of COVID-19 STORM CHASER (COVID-19 Study to Optimally Reduce Morbidity in Care Homes and Sites with Enhanced Risk) Study: a Phase III Double-blind, Placebo-controlled Study of AZD7442 for Post-exposure Prophylaxis of COVID-19 in Adults Show less

SUMMIT Study - Cancer screening study with or without low-dose lung CT to validate a multi-cancer early detection test.

COV002 Vaccine Study - A phase 2/3 study to determine the efficacy, safety and immunogenicity of the candidate Coronavirus Disease (COVID-19) vaccine ChAdOx1 nCoV-19

• Planned and managed key opinion leader (KOL) strategic network and Scientific Advisory board• Internal educator for sales and marketing team providing medical and scientific support and training• Implemented and monitored clinical trials with external parties to support product positioning and market development• Represented Hartmann Taiwan at medical and scientific meetings through presentations and scientific speeches

• Market data analysis, marketing plan map-out and execution. Cooperated with different departments and strategy partner to place better brand positioning and gained brand awareness up to 20%.• Supported sales team on listing and market action plan to achieve set target. Assisted in dealing with 5 new clients and new listing within half a year and raised sales of specific region up to 10%. • Health supplement product development and supply chain management. Successfully launched two… Show more • Market data analysis, marketing plan map-out and execution. Cooperated with different departments and strategy partner to place better brand positioning and gained brand awareness up to 20%.• Supported sales team on listing and market action plan to achieve set target. Assisted in dealing with 5 new clients and new listing within half a year and raised sales of specific region up to 10%. • Health supplement product development and supply chain management. Successfully launched two brand-new ranges and fulfilled brand target, improving shelf impact and sales target by 20%. • Media buying, campaign planning and execution. Via online and off-line integration and sales team collaboration, elevated the product awareness by 500% and range sales by 300%. Show less

• Renovated business strategy via market data analysis, profitability research and supply chain improvement planning. Elevated the market share to the 2nd place in Taiwan in 2013 by reducing cost and redefining marketing positioning• Developed 6 new products and facilitated pitch into new channels, raised 20% higher annual sales• Sample tasting management aligning trade promotion plan, resulted in 35% higher sales after efficiency improvement • Engineered online marketing and… Show more • Renovated business strategy via market data analysis, profitability research and supply chain improvement planning. Elevated the market share to the 2nd place in Taiwan in 2013 by reducing cost and redefining marketing positioning• Developed 6 new products and facilitated pitch into new channels, raised 20% higher annual sales• Sample tasting management aligning trade promotion plan, resulted in 35% higher sales after efficiency improvement • Engineered online marketing and project execution. Brand image promoted with two major online campaigns, and increased FB fans from 0 to 20,000 people in 1 month Show less

• In charge of new product development and launch plan. Promoted a new product successfully by word-of-mouth marketing and increased the sales for 30%.• Supported sales team in trade activities. Customized from scratch a new line and facilitated pitching into no.1 chain convenient stores with 5,000 branches. • Sourced and managed OEM partners, arranged and oversaw production timeline.• Responsible for pricing, marketing plan and execution and stock management.

Responsibilities:North America, Europe and India markets development and sales promotion. Helped smoothen the company’s administration by company profile integration and internal communication.Performance:Assisted in developing more than 50 new possible clients by cold-calling and 5 of them proceeded to follow-ups, 1 of them in India which is a brand new market for the company.