Supported numerous SaaS startups in achieving their design objectives through the application of design thinking methodologies. Projects involved visual design, UI/UX design, wireframing, illustration, and design quality assurance.

Spearheaded the creation of over 20 key feature from user research to implementation. Refreshed the product's visual design through multiple project pivots, ensuring alignment with evolving objectives. Created WCAG-compliant design systems and developer-friendly component libraries that could easily be converted to universal style sheets. Streamlined the design handoff process and aligned it with agile development methodologies.

Oversaw the design for numerous diverse projects, each featuring unique requirements and varying scales. Crafted micro-design systems for each client, expanding on existing brand guidelines to align the UI with user needs and project objectives. Collaborated with in-house developers to ensure successful product delivery.

Championed the development of 11 key features, including onboarding, the data-rich interactive map, and room booking. Enhanced the accessibility of the complex interactive map system, adhering to WCAG guidelines to ensure inclusivity for diverse user demographics. Established an impactful brand identity and developed comprehensive branding guidelines.

Developed innovative design strategies for 12 distinct SaaS clients concurrently, generating over 50 client projects focused on increasing customer conversions. Designed and constructed 15 new landing pages in Sketch and Unbounce, showcasing proficiency in the entire design lifecycle, from wireframing to implementation. Conducted A/B testing and leveraged heatmapping tools like CrazyEgg to analyze user behavior, enhancing usability and optimizing user retention on client landing pages.

Led the product design for a mobile wellness application and a health management API product. Successfully established cutting-edge and highly useful features, incorporating gamification techniques to enhance user retention. Crafted the user interface and experience from scratch, guided by extensive market research.These strategic product design enhancements propelled the user base to over 30,000 users within three months, despite minimal marketing efforts.