Marketing Supervisor
Greece
Product Marketing, Brand Management, Public Relations, Marketing Budget, Project Management.Product Marketing Implementing marketing activities of semi-annual product marketing plan (IT and HA products).GFK data analysis for HA and IT products: Market Share, Sales Volume and Competition. New product launches: e.g. Samsung Eco Bubble Washing Machine (ATL & BTL activities)BTL Material development: Product catalogs, leaflets, POS material.Shop Display: Responsible for brand identity of Samsung shop displays.Sales promotion and Co-advertisement activities with retailers: Bundle promos, discounts, hard selling TV Spots - Radio Spots.Brand ManagementPresentations for Samsung Brand: Achievements, future marketing activities and future goals. Market Analysis (S.W.O.T) and identifying opportunities. ATL Activities: TV campaigns, online campaigns, Radio, Print and OOH campaigns. Event Management: Events organizing for the promotion of Samsung products and Brand.Public Relations: Media Relations, editing Press Releases, press kits, organizing press conferences etc.Monitoring Campaigns and activities results. Sales and BAS data increase. Analyzing BAS data: Unaided Awareness (Top 3 Brands) and Most Preferred Brand. Marketing Budget Monitoring and reporting to Top Management Marketing Budget spending per product and for Corporate Brand on a monthly basis.P&L statement monitoring
