Director Of Marketing And Brand Strategy
Current• Develop and implement comprehensive marketing campaigns to enhance the national brand presence of Western Washington University (WWU), the third-largest university in Washington State.• Refine and safeguard WWU's brand identity and guidelines, ensuring consistency, clarity, and accessibility across all channels and materials, resulting in a strengthened and recognizable visual identity within the competitive higher education landscape.• Conduct continuous assessments of the institutional main site (wwu.edu) content, implementing strategic improvements to drive organic traffic growth, enhance site navigation, and craft a compelling brand narrative that resonates with diverse audiences, while monitoring performance metrics to ensure alignment with organizational goals.• Directly supervise a team of graphic designers, art directors, and project managers, while indirectly leading over 20 communicators across the WWU campus and locations, building a sense of community while ensuring cohesive implementation of marketing strategies and brand initiatives.• Provide strategic marketing consultation to colleges, departments, and programs in support of program development, recruitment, and growth initiatives.
