Efe Obiomah personal email
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Efe Obiomah is a marketing strategist and public relations maven with over two decades of work experience in telecommunications, media and consulting.She has launched several brands but is widely known for launching GOtv across Nigeria while she served as a Public Relations Manager at MultiChoice. She was also a member of the pioneer team that launched Etisalat (now 9mobile) in Nigeria where she worked first as Specialist, Marketing Communications and later Specialist, Public Relations. Efe was also the Head of Public Relations for Econet Media Nigeria, where she managed internal and external communications for the company and promoted its services, Kwese TV, Kwese Free Sports and Kweseiflix. After leaving Econet Media in 2019, she started Udu Consult, a boutique consultancy that offers small and medium-sized businesses marketing advisory, operations design and training services. In 2022, she founded a public relations firm called Brand Spark. She currently sits at the helm of both organisations.Efe places a premium on education because she believes that the world would have fewer problems if more people were educated. She has been a marketing and communications trainer since 2013 and has trained hundreds of marketing and PR practitioners in Nigeria, Ghana and Kenya. She also writes about best practices in marketing and public relations.Efe is an alumna of the Chartered Institute of Marketing and the Chartered Institute of Public Relations, both in the UK, and an associate member of the Nigerian Institute of Public Relations. When she is not working, she loves to travel, because she believes travelling is educational. Her mantra is that you are as good as the places you have been and the things you have done.
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FounderBrand Spark Jul 2022 - PresentLagos, NigeriaApplying contemporary PR solutions to increase visibility for clients and building corporate reputation. Supporting NGOs to execute social impact campaigns. Providing storytelling services including the production of corporate videos, documentaries and brand merchandise. Conducting media training for spokespersons and advising businesses on crisis communication strategies.Visit www.thebrandsparks.com to see a full list of services. -
Principal ConsultantUdu Consult Jul 2019 - PresentLagos, Nigeria- Marketing Consulting: we advise businesses on their market entry and growth strategies- Marketing Operations Design: we develop policies, and team structures. and recruit marketing and communications talent- Training: we offer bespoke training programmes on service topics including; strategic marketing planning, brand management, PR planning and execution, and crisis management among others. -
Head Of Public Relations, Econet Media NigeriaKwesé Feb 2017 - Jun 2019NigeriaJob description- Translated the overall Econet Media external communications strategy into a comprehensive implementation plan for the launch of Kwesé Pay-TV and Kwese Free Sports in Nigeria- Managed internal and external communication at a strategic level- Content publicity- Media relations - Manage local PR agency- Stakeholder relations, issues and crisis managementNotable projects: Kwese launch in Nigeria (2017); Live screening of Anthony Joshua v Carlos… Show more Job description- Translated the overall Econet Media external communications strategy into a comprehensive implementation plan for the launch of Kwesé Pay-TV and Kwese Free Sports in Nigeria- Managed internal and external communication at a strategic level- Content publicity- Media relations - Manage local PR agency- Stakeholder relations, issues and crisis managementNotable projects: Kwese launch in Nigeria (2017); Live screening of Anthony Joshua v Carlos Takam bout in Joshua's hometown (2017); Kwese Basketball Clinic featuring ex-NBA player, Jerome Williams (2017); Friday Fight Night ‘Chaos in Lagos’ in partnership with Kalakoda Promotions (2018); Access Bank Lagos City Marathon (2018 - 19), 21st African Championships in Athletics (Asaba 2018) and Entrepreneurship Townhall series with Strive Masiyiwa (2017 – 18). Show less -
Public Relations Manager, GotvMultichoice Nigeria Jun 2013 - Feb 2017LagosJob description- Developed public relations strategy for GOtv; - Positioned GOtv as the preferred digital terrestrial pay-TV in Nigeria; - Profiled and positioned GOtv management as industry thought leaders;- Maintained excellent relationships with the Nigerian media; - Promoted MultiChoice and third party channels, and content; - Promoted MultiChoice corporate events and initiatives;- Supervised the management of GOtv’s owned media – website, Facebook and… Show more Job description- Developed public relations strategy for GOtv; - Positioned GOtv as the preferred digital terrestrial pay-TV in Nigeria; - Profiled and positioned GOtv management as industry thought leaders;- Maintained excellent relationships with the Nigerian media; - Promoted MultiChoice and third party channels, and content; - Promoted MultiChoice corporate events and initiatives;- Supervised the management of GOtv’s owned media – website, Facebook and Twitter pages; - Drove employee engagement for GOtv initiatives; - Collaborated with MultiChoice Africa PR managers on group-wide initiatives;- Government and stakeholder relations;- lssues and crisis managementMilestones/ projects: GOtv launch (25 cities), GOtv Boxing (10 editions) and GOtv NextGen Search, GOtv GOgaga Campaign (2014), GOtv "Change Lane" radio drama series; CNN African Journalist Awards (2014 – 16), Africa Magic Viewers’ Choice Awards (2014 – 16), Telemundo Passionista Party (2015), Big Brother Africa (2013 - 14), Big Brother Naija (2017), DStv Eutelsat Star Awards (2016/17), MultiChoice Africa Content Showcase (2015), Cartoon Network Imagination Studios Competition (2016) Show less -
Specialist, Public RelationsEtisalat Nigeria Jan 2010 - Jun 2013Lagos- Planned public relations campaigns; - Wrote and distributed press releases and speeches; - Wrote and edited content for the in-house publication and corporate website; - Managed internal communications; - Produced corporate videos /documentaries; - Managed relationships with the media; - Supported the execution of CSR programmes;- Supervised the management of social media platforms- Managed the PR agencyMilestones: Served in the team that launched the… Show more - Planned public relations campaigns; - Wrote and distributed press releases and speeches; - Wrote and edited content for the in-house publication and corporate website; - Managed internal communications; - Produced corporate videos /documentaries; - Managed relationships with the media; - Supported the execution of CSR programmes;- Supervised the management of social media platforms- Managed the PR agencyMilestones: Served in the team that launched the 0809ja campaign, Etisalat easycliq, Etisalat CSR Centre, Etisalat Telecommunications Programme (ETEP), Etisalat Prize for Innovation and Etisalat Prize for Literature. Show less -
Specialist, Marketing CommunicationsEtisalat Nigeria Jan 2008 - Dec 2009LagosResponsible for the Etisalat corporate brand. Milestones include;- Supported the production of corporate advertisements including the renowned 0809ja TV commercial;- Managed market research such as brand health studies- Developed the Etisalat product naming nomenclature (easy)- Produced all Etisalat corporate stationary including, brochures, merchandise and point-of-sale (POS) items used at retail stores named Etisalat experience centres;- Produced the call centre… Show more Responsible for the Etisalat corporate brand. Milestones include;- Supported the production of corporate advertisements including the renowned 0809ja TV commercial;- Managed market research such as brand health studies- Developed the Etisalat product naming nomenclature (easy)- Produced all Etisalat corporate stationary including, brochures, merchandise and point-of-sale (POS) items used at retail stores named Etisalat experience centres;- Produced the call centre interactive voice response (IVR) in English and the three major Nigerian languages - Supported the consumer (easystarter), youth (easycliq) and business (easybusiness) segments in their product launches Show less -
Account ManagerTequila\ Nigeria Jan 2006 - Jan 2008LagosStrategically supported clients in achieving their brand management goals using advertising, direct and experiential marketing campaigns. -
Finance ExecutiveTequila\ Nigeria Jan 2003 - Dec 2005LagosManaged account payables, general ledger, imprest, and payroll, invoiced clients, filed tax returns and pension deductions, ageing analysis and fixed assets register management. -
Telesales ExecutiveOne To One Nigeria Ltd May 2002 - Dec 2002LagosTelemarketing (in-bound and out-bound).MilestoneTeam pioneered Bancassurance operation in Nigeria through the Leadway Assurance, Comfort 5 telemarketing initiative
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Liaison Officer (Nysc)Nigerian Aviation Handling Company Aug 2000 - Jun 2001Customer care function which included the handling of enquiries on missing, misrouted and damaged luggage; interfacing with Airline officials for tracking & resolution of customer issues and monthly reporting.
Efe Obiomah Skills
Efe Obiomah Education Details
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Public Relations -
Digital Marketing -
Marketing Communications -
Mathematics And Economics
Frequently Asked Questions about Efe Obiomah
What company does Efe Obiomah work for?
Efe Obiomah works for Brand Spark
What is Efe Obiomah's role at the current company?
Efe Obiomah's current role is Marketing & PR Consultant | Trainer.
What is Efe Obiomah's email address?
Efe Obiomah's email address is ef****@****hoo.com
What schools did Efe Obiomah attend?
Efe Obiomah attended Chartered Institute Of Public Relations, Cim | The Chartered Institute Of Marketing, Cim | The Chartered Institute Of Marketing, University Of Benin.
What are some of Efe Obiomah's interests?
Efe Obiomah has interest in Writing, Career Counseling, Education.
What skills is Efe Obiomah known for?
Efe Obiomah has skills like Creative Writing, Speech Writing, Highly Numerate, Analytic Thinker, Brand Management, Marketing Communications, Public Relations, Advertising, Competitive Analysis, Direct Marketing, Digital Strategy, Media Buying.
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