Erik Foote Email & Phone Number

Minneapolis, MN, US

• Designed intuitive MVP app prototypes for startups, applying user-centered design (UCD) principles and advanced tools to validate concepts, secure investor funding, and deliver market-ready solutions.
• Produced digital marketing assets, websites, branding, video, and sound design, ensuring alignment with brand guidelines while utilizing the latest design trends and technologies.
• Delivered end-to-end creative consulting services, combining UX/UI expertise with traditional design practices to create impactful digital and physical brand experiences.

Plano, TX, US

• Designed a service lane application, achieving a 40% efficiency improvement post-launch through wireframes, prototypes, and usability testing.
• Optimized user interfaces and workflows using user research and iterative design methodologies.
• Created user flows and prototypes for complex workflows, ensuring alignment with brand standards and UI guidelines.
• Conducted usability testing, integrating findings into the Agile development process for continuous improvement.

Minneapolis, Minnesota, US

• Simultaneously managed UX/UI design for multiple applications, including the Shark/ Ninja® SharkClean app and The Pampered Resident luxury service platform.
• Redesigned the SharkClean app, achieving a 50% increase in user satisfaction through improved onboarding and seamless hardware integration.
• Delivered 0-1 UX/UI product design for The Pampered Resident, an MVP platform offering luxury service booking across desktop, mobile, and admin interfaces.
• Conducted competitive analysis and user research to develop user journeys, personas, and actionable insights, enhancing usability and engagement across projects.
• Applied user-centered design (UCD) methodologies to create wireframes and prototypes, incorporating rapid user testing and iterative design processes to refine multiple applications.

San Francisco, California, US

• Pioneered UX/CX design strategies, achieving a 50% increase in digital engagement and a 35% improvement in team satisfaction.
• Served as lead designer for the Community Support Campaign, raising over $75M in donations and enabling 241K volunteer hours.
• Designed the Telly® award-winning “Standing Together LGBTQ+” campaign, improving inclusivity and brand perception through A/B testing and data-driven design strategies.

San Francisco, California, US

• Developed storyboards, journey maps, user flows, wire-frames, prototypes, and branded UI design system components for campaign micro-sites.
• Worked closely with ACDs, account managers, content writers, and developers to design for omni-channel campaign deliverables such as websites, email communications, digital advertising, and motion graphics.
• Led the re-branding and creation of new templates for personalized, in-demand video presentations.
• Produced brand style guides and supported development team in handoffs and design reviews.
• Helped foster a culture of collaboration and community by bringing forward ideas to effectively work together in a digital-focused, internal agency.

San Francisco, California, US

• Led the creation and execution of marketing materials for both B2C and B2B audiences, including campaigns for Wells Fargo affiliates and corporate initiatives.
• Directed the conceptualization and production of multi-channel deliverables, such as print collateral, digital ads, websites, social media assets, and motion graphics.
• Collaborated with copywriters, designers, and external vendors to ensure brand consistency and alignment with marketing strategies across all projects.
• Managed print production processes, including print buying, vendor coordination, and performing press checks to maintain quality control and cost efficiency.
• Conducted creative reviews and provided strategic art direction to ensure high-quality design and storytelling.
• Stayed updated on design trends and emerging technologies to produce innovative, engaging, and effective materials for target audiences.