Erica Forsman Email & Phone Number

Cherry Hill, Nj

Pennsauken, Nj

Responsible for the day-to-day execution of all client buying activitiesCoordination of buying execution deliverables for various media services, including: pharmaceutical print and digital advertising, pharmaceutical and consumer based promotional itemsTrain new coordinators in departmental processes & procedures

Philadelphia, Pa

Responsible for creation and roll out of national promotions for all corporate and franchise quick service stores, and six full service restaurantsCoordinated local store marketing and training with store managers and franchise ownersIntroduced new email program via FishbowlInitiated partnerships with both mall and airport marketing managers; launching email programs, employee discounts, and in-house advertisingIntroduced products and initiatives to support social media outletsCollected and compile sales analysis for all marketing campaigns by store, district, and regionParticipated in the new product development processManage Marketing Coordinator and Graphic DesignerWebsite ManagementSupport brand building and brand integrity

Morristown, New Jersey

Created all promotions and coordinating signage including POP and menu boardsPublic RelationsDeveloped programs to grow consumer database in order to continually build relationship and loyalty with the customers and the communityInitiated partnerships with local schools and businesses to increase sales through catering and deliveryWorked collaboratively with the ops team to ensure support and smooth operations

Greater New York City Area

New restaurant PR and Marketing PlansIn-house and public magazine, newspaper, and internet advertising Liaison between the client and Restaurant AssociatesSales and capture analysis for marketing venturesAccountable for the Quarterly and Yearly Business PlansHuman resource duties including all new hire paper work, and interview processesTrained directors and managers of new units with Restaurant Associates for corporate marketing programs and catering salesCreated incentives for increased catering and restaurant salesImplementation of all monthly, seasonal, and holiday promotionsBenchmark pricing and market research

Education record

Education record