Efrain J. Rivera Email & Phone Number

• Secured feature stories in renowned publications including Travel and Leisure, Conde Nast Traveler, and The Washington Post, showcasing clients to a highly targeted audience.
• Collaborated on a strategic partnership between a client and Sports Illustrated Swimsuit Edition, enhancing brand exposure and engagement
• Spearheaded Hispanic market initiatives for the agency's clients, resulting in featured articles in prominent publications such as El Diario NY and La Opinión.
• Orchestrated successful partnerships between clients and influential content creators to effectively promote various destinations.
• Achieved extensive media coverage, contributing to millions in Ad Value and impressions, boosting clients' visibility and reach.
• Led impactful activations at prestigious trade and consumer shows on behalf of a diverse client portfolio, driving brand awareness and engagement.

Florida

• Provide public relations and strategic marketing management for immersive technology and entertainment firm, including press releases, editorial calendars, social media management, articles, company literature.
• Increased brand presence over 550% through strategic marketing campaign
• Led successful campaign to be awarded placement on the INC 5000 list of Fastest Growing Private Companies in America
• Established and nurtured relationships with media reps across all major news outlets, with longstanding media contacts
• Successfully and continuously translate complex technical concepts into verbiage-free messages directed at target audiences

San Juan, Puerto Rico

Developed and executed public relations campaigns that integrated with clients marketing strategies. Monitor, analyze and communicate PR results on a regular basis. Handle Crisis management. Managed social media marketing in all social media platforms including daily content creation (text, images, and video). Developed press releases, talking points, blog.

San Juan, Puerto Rico

Appointed to oversee community, customer and investor relations as well as providing on air and in person media interviews. Managed media and promotional tours for the company’s published authors. Evaluate advertising and promotions to ensure campaign messages align with strategic goals.

San Juan, Puerto Rico

Hired to evaluate and approve potential projects; manage production budgets; co-produce movies and short films; coordinate television and theater productions. Ensure an efficient, high morale office environment; supervise and monitor employees’ productivity and effectiveness. Managed all the promotion, media tour, private screenings, movie launches, press.

Washington D.C. Metro Area

• Managed constituent issues related to education and veteran affairs in the district of Chicago, Illinois.
• Ensured that services for veterans were up to par in the district.
• Promoted with in the targeted audience all of the services the government provides towards veterans in the Illinois's 4th congressional district.
• Provided support in improving the educational services to the citizens of the Chicago area
• Actively participate in projects and activities that would engage constituents

Master'S Degree, Public Relations

Bachelor'S Degree, Communications & Public Relations

Activities and Societies: Asociación de Relacionistas Profesionales de Puerto Rico