Efrain Martinez, Jr. Email and Phone Number
QUALIFICATIONS PROFILEI'm an ideal candidate who is an on the edge of the box thinker with over 24+ years of award-winning & analytically creative experience as a Marketing & Design Consultant, seeking a position with professional growth & impactful industry challenges. By day I’m an adept visual problem-solver & data-driven Marketing Manger/Graphic Designer for AVS AIRBAGPARTS.COM specializing in aftermarket automotive suspension parts manufacturing and retail sales worldwide, and by night I’m a freelance designer & marketing specialist. I’m a forward-thinking marketer & designer, with a detail-focused creative eye for producing results, capable of handling multiple projects while meeting deadlines. My background includes corporate, agency, freelance graphic design & marketing experience, with a history of leading marketing campaigns, interactive and digital design projects from conception through completion. I have worked on worldwide and nationwide marketing, advertising, product launch and image campaigns for global brands and companies, including AVS AIRBAGPARTS.COM, Urbanists Collective, THRD VSN, Stang-Aholics, Porterville College, Fresno Pacific University (ALAS), CLSSL, as well as a host of startup and mid-size businesses. Dedicated to bringing brands to life through cohesive marketing programs. I have an in-depth understanding of emerging technologies in new media, my key focus is to exceed client/employer expectations. I enjoy collaborating with brands to deliver creative marketing solutions that drive sales, propelling web traffic, increase social media & community engagement, and boost customer-acquisition results. Capable of handling multiple projects while meeting deadlines.Creative experience in the following:PRINT & DESIGN• Visual Communication Concepts• Typography and Color Theory• Print / Product Design & Layout• Logos, Business Cards, & PostersWEB & MULTIMEDIA• UI/UX Design• Google Ads + FB Manager• Social Media + Digital Marketing• Content DevelopmentPHOTOGRAPHY & VIDEOGRAPHY• Knowledge of Light, Composition,Emotion, and Storytelling• Video Editing / Photo Restoration• Color + B/W Photography
Avs - Airbagparts.Com Inc.
View- Website:
- airbagparts.com
- Employees:
- 5
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Marketing Manager And Senior Graphic DesignerAvs - Airbagparts.Com Inc.Porterville, Ca, Us
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Marketing Manager / Senior Graphic DesignerAvs - Airbagparts.Com Inc. Mar 2022 - PresentFresno, California, United States• Developed and launched integrated multi-channel print, social media, magazine, web, and direct marketing campaigns that achieved profit margin + sales objectives totaling $4,000,000+ in annual sales (2022) surpassing last years $3,000,000 sales.• Manage corporate marketing, multimedia functions, and evolve the company’s brand identity along with its strategy to scale for over 300+ wholesale accounts and over 30,000+ retail customers, overseeing a 7-member team. • Increased Facebook Page Video Views by 6,350%, Facebook Page Reach by 842.7%, Facebook Post Engagement by 756%, and Increased Instagram Page Reach by 192.1%. • Direct brand management, social media outlets, corporate positioning, product launches, advertising, sales collateral and tradeshow marketing. Achieving maximum exposure for new branding, design, graphic, and identity standards.• Led market launch of 21 new products. Identified opportunities, researched new product possibilities, collaborated with the design, engineering, manufacturing, fabrication, and sales teams to create new products for the air suspension and vehicle customization industry.• Manage and create monthly 3-5 page worldwide published Magazine Advertisements, Marketing, Graphic Design, Videography, Photography, Social Media, Product Development, Packaging, Content Creation, Business Correspondence with Vendors & Clients, and Expanding Engagement Strategy.• Manage the end-to-end Social Media process across all channels from Strategy, Content Creation, Onboarding (e.g., editorial calendar), to Fulfillment (e.g., daily to weekly posts to social sites, reports, and Social Media churn analysis), driving growth & engagement via social sites such as Facebook, Instagram, YouTube, TikTok, and Twitter, based on customer needs and preferences.• Monitor company performance through quarterly check-ins and in-depth performance reviews; encourage SEO best practices, digital marketing strategy, and collaboration between departments.
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Digital Marketing Manager / Senior Graphic DesignerUrbanists Collective Jan 2011 - Aug 2022Visalia, CaliforniaCreative Design & Marketing Consultant for a non-profit committed to serving community through Art and Public Engagement, specializing in Graphic Design, Print Design, Product Design, Branding, Identity, Marketing, Advertising, Photography, Film, and Music. Worked to promote the professional expansion of urban-influenced art careers within the community through art education, demonstration, and outreach. Managed graphic design / marketing projects from concept through completion. Worked closely with community, partners & clients to create and conceive designs, consistently meeting requirements and deadlines. Produced highly engaging persuasive sales and marketing campaigns. Expertly convert features to achieve objectives. Mentoring community youth within art, design, music, UI/UX, marketing, & web, & creative solutions. KEY ACHIEVEMENTS- Urbanists Washington state.- Design Disruptors (Film Screening Event 2019)- DSGN is an art-focused environment for youth that offers real-world experience through brand development, marketing, and entrepreneurial training.- Co. curators of Taste the Arts (Visalia)- Queens of Style is an Urbanists signature festival event. Dynamic urban art experience.- Activism (Rise Up As One - The California Endowment)- Art Brigade - art based enrichment program implemented at various school campuses, youth venues, and pop-up workshops.- Community Murals (Hanford Police Department, Art Box Hanford, Heath 4 All, &Vote,...)
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Senior Graphic Designer / Marketing ConsultantColossal Design Mar 2007 - Apr 2021San Francisco, Ca.Successfully directed graphic designers and coordinated projects from concept through completion, for design agency specializing in Graphic Design, Print Design, Product Design, Branding, Identity, Marketing, Advertising, Photography, and Film. Work closely with partners & clients to create vision, conceive designs, and consistently meet deadlines and requirements. Produced highly persuasive sales and marketing campaigns. Expertly convert features to achieve client objectives. Executed operational, strategic, financial, quote/bid, staffing, and administrative functions. KEY ACHIEVEMENTS- 63K Client Video Views.- 45k Client Facebook + Instagram Followers. - Brickhouse Bar (Night Club Marketing 3 Years) $598,000 - $884,000 Annual Sales.- Danger Zone (Marketing + Social Media 5 Years) $220,000 - $375,000 Annual Event Sales.- Danger Zone (Marketing + Social Media 5 Years) 10,000 - 20,000 Annual Customers.- Brickhouse Bar (Night Club Marketing 3 Years) 300 - 400 Customers nightly for bi-weekly events.- Porterville College: Pirate Logo Design, Product Design, Branding & Identity.- Bring In-N-Out to Porterville: Facebook Page 3,502 Likes and 3,447 Follows (2013).- Provided design, layout, & print services for clients that communicate ideas that inspire, inform and captivate its intended audience; Established “win-win” partnerships with designers, vendors, & clients.
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Ddc Advisory Board Member / Multi-Media Communications InstructorGranite Hills High School - Digital Design & Communication Pathway May 2015 - Aug 2019Porterville, Ca.Pathway Advisory Board Member actively coordinating development, instruction, and curriculum. Pathway Instructor & Student Mentor; Training teachers & teaching student’s multi-media communication through graphic design programs; Teaching videography and photography, helping students achieve real world objectives.KEY ACHIEVEMENTS- DDC Pathway Advisory Board Member.- Student Mentor: Establishing trusting relationships with students & creating real work experiences.
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Sr Graphic Designer / Lead Videographer & PhotographerStang-Aholics, Llc May 2015 - Dec 2015Terra Bella, Ca.Overseeing the creation and implementation of content for company website and its various social media platforms. Responsible for developing and managing the translation of subject matter into detailed design productions for comprehensive communications and marketing content. Product Photography and Videography.PRODUCT VIDEOS, GRAPHIC DESIGN, & PHOTOGRAPHYDirected & edited product and how to install videos, designed graphic layouts & took photographs for magazine publications, and vectorized company logo for print & digital applications. I creatively conceptualized the strategies for video production and video stories that would stay true to the brand image and loud voice, my vision for the product videos, set location, and stage building was approved by company CEO.OUTCOMES: Fully correctly vectorized logo in color, white, and black for print, video, web, and digital applications. 35,465 - YouTube Total Video Views, 18,794 - Facebook + IG Total Page Likes. Graphic design layout & photography used in feature articles three times in internal custom car publications, that highlighted Stang-Aholics product research & development applied to vehicles pushing the boundaries of customizing classic to modern Ford Mustangs.PRODUCT VIDEOS VIEWS:19,621 views: Heidts Independent Rear Suspension in Classic Mustanghttps://www.youtube.com/watch?v=5ua3ja1QmfI9,023 views: 05 - 14 Ford Mustang Whiteline Watts Link kithttps://www.youtube.com/watch?v=3W9yan08r_k4,585 views: Mustang Front and Rear Sway Bar kits from Stang-Aholicshttps://www.youtube.com/watch?v=FYWkBZWmhyw164 views: Ford Mustang Aftermarket Floor Mat Sets from Stang-Aholicshttps://www.youtube.com/watch?v=HfzfgBnUIlUKEY ACHIEVEMENTSPublished Internationally in Mustang Monthly: (Photography & Graphic Design work used in Feature Article(s): October 2015; November 2015; May 2016).Product Installation Videos; Research and Development Vehicle action video of suspension in use. -
Lift & Forklift Driver / Pe Driver & Unloader / Team Lead / Center Point Claims ConsolidatorWalmart Distribution Center Jul 1998 - Oct 2010Porterville, CaWAREHOUSE + DISTRIBUTION LOGISTICS / RSR REACH-FORKLIFT DRIVER / DOCK RUNNER / TEAM LEAD / SS RECEIVING P.E. DRIVER / SS RECEIVING FORKLIFT DRIVER SS / RECEIVING UNLOADER / CENTER POINT CLAIMS CONSOLIDATOR / SAFETY TEAM LEAD / S.I.R.T. TEAM LEADExtensive 12+ yrs. of Warehouse + Distribution Logistics Experience in a fast-paced deadline driven warehouse environment processing 5.5 billion cases of merchandise through a more than 1.25 million sq. ft. facility.QUALIFICATIONS, EXPERIENCE, & SKILLS:•12+ years of extensive Warehouse and Distribution experience in a fast-paced deadline driven environment.•12+ years of Extensive Training in Total Quality Management With the emphasis on team/group Dynamics and Development.•6 LIFT OPERATOR LICENSES (Certified and Licensed to operate 6 power equipment / lifts.)•12+ years Staff Training & Development, Unique Projects Planning, Coordination, & Completion and Team Lead Special Projects.•12+ years Sales and Customer Service Related Background.•12+ years Building Build employee and customer satisfaction and loyalty.•6 years Safety Team Lead.•Merchandise receiving, handling, stocking, loading, and distributing.•Strategic administrative and operational initiatives to enhance productivity, quality, customer service, and overall bottom-line performance. •Supervisory and communication skills.•Familiarity with personal computers and material handling equipment.•Ability to work as part of a team and interact effectively with others.•Strong decision making and coaching skills.•Ability to drive results.RESPONSIBILITIES, SKILLS AND COMPETENCIES:•Team Lead, Receiving Consolidator, Dock Runner.•Managing Multiple Staff Members, Training, Scheduling, Receiving, Shipping, Processing, Equipment Maintenance and Loss Prevention. •Ability to adjust priorities and manage time wisely in a very fast-paced warehouse environment. -
Lead Graphic Designer / PhotographerMonster Media Aug 1998 - Dec 2007Porterville, Ca.Managed the creation and implementation of graphic design, multi-media projects, & events from concept through completion. Responsible for developing and managing the translation of computer-generated artwork for detailed marketing and promotional materials for comprehensive communications and marketing content.KEY ACHIEVEMENTS- Recruited by Colossal Design to become Sr. Graphic Designer.- Magazine Editor; Layout, Design, Photography, & Videography for Companies, and Client Projects. - Event Production; Event Coordinator, Night Clubs, Car Shows; Event Media Coverage.
Efrain Martinez, Jr. Education Details
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Graphic Design -
Monache High SchoolA
Frequently Asked Questions about Efrain Martinez, Jr.
What company does Efrain Martinez, Jr. work for?
Efrain Martinez, Jr. works for Avs - Airbagparts.com Inc.
What is Efrain Martinez, Jr.'s role at the current company?
Efrain Martinez, Jr.'s current role is Marketing Manager and Senior Graphic Designer.
What schools did Efrain Martinez, Jr. attend?
Efrain Martinez, Jr. attended Fresno Pacific University, Porterville College, Porterville College, Porterville College, Porterville College, Monache High School.
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Efrain Martinez Jr
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