Efrain Ayala Email and Phone Number
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With over 15 years of experience in strategic communications and brand building, Efrain Ayala is Reckitt's Global Creative Effectiveness and Diversity, Equity, Inclusion and Belonging (DEIB) Director. They combine their passion for creativity and social change to deliver cutting-edge solutions that address the world's biggest challenges and drive sustainable growth for all brands in the Reckitt portfolio.They also champion an evidence-based approach to creative effectiveness, with tools and upskilling programs to optimize the impact of communications across Reckitt's global creative agency spends. Ayala's expertise and leadership have been recognized by prestigious industry platforms, such as the World Federation of Advertisers (WFA), where they serve as a Global D&I Ambassador, the 2023 Cannes Lions International Festival of Creativity, where they were a juror for the Glass Lion category and a juror for the IPA's 2024 iList, celebrating the progressive leaders in ad land.Ayala's work exemplifies the transformative power of creativity and DEIB, and their vision is to steer the industry towards a more inclusive and sustainable impact.
Reckitt
View- Website:
- reckitt.com
- Employees:
- 33871
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Global Director Of Creative Partnerships And Inclusive MarketingReckittUnited Kingdom
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Global Creative Effectiveness And Diversity & Inclusion Director, MarketingReckitt Feb 2023 - PresentSlough, Berkshire, Gb• Led evidence-based creative effectiveness with tools and upskilling programs across Reckitt's global creative agency spends.• Managed the global AOR ecosystem, introducing performance-based remuneration programs for positive behavior change.• Cultivated a culture of inclusive excellence, integrating DEIB into marketing initiatives globally creating new growth opportunities.
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Global Director Of Diversity And Inclusion, MarketingReckitt Nov 2020 - Mar 2023Slough, Berkshire, Gb• Implemented global marketing capability-building frameworks for 2,500 marketeers, achieving double-digit increases across nearly all Reckitt brands in Kantar's UnStereotype and Gender Equality Metric scores.• Launched the Inclusive Growth Accelerator, resulting in $15MM in incremental net revenue and promoting inclusive innovation.
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Senior Digital Transformation Strategist, GlobalReckitt Jan 2018 - Nov 2020Slough, Berkshire, Gb• Led the data-driven transformation of Reckitt's Hygiene business unit, expanding to 50+ markets in under 12 months.• Achieved millions in efficiencies through best-in-class strategy and execution, optimizing digital media spend.• Developed and implemented new DDM strategies, identifying new effectiveness levers within Reckitt's approach to audience development, media and digital strategy
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Sr. Manager Digital Consumer EngagementReckitt May 2015 - Jan 2018Slough, Berkshire, Gb• Supercharged Media & Content ROIs, reversing YoY decline in social media ROI for Reckitt US, achieving millions in incremental net revenue.• Led strategic collaborations with Meta and Google investments, totaling $40MM annually.• Championed Mobile-First & Social Expertise, reshaping internal culture and forging strategic partnerships in social and multi-screen spaces.
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Lead Digital & Social Engagement Planner, Sc JohnsonOgilvy & Mather Jan 2014 - May 2015New York, Ny, Us• Led digital & social strategy for SC Johnson Home Cleaning brands, increasing organic traffic by 20%+• Developed omni-channel programs for SC Johnson North American business units• Led a team of digital and social strategists driving deep collaboration with client teams and cross-functional agency groups to shape and steer IMC initiatives -
Social Media Strategy, Sc JohnsonOgilvy & Mather May 2012 - Jan 2014New York, Ny, UsBuilt processes to extend client and agency businesses (ex: drive efficiency in production reducing agency resources while adapting client’s business to evolving consumer behaviors)Created new real-time marketing product for Ogilvy Chicago securing incremental revenueChampioned IMC integration across disciplines and developed staffing plans to support client businesses
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Social Media Lead, Corporate CommunicationsThe Pampered Chef Sep 2011 - May 2012Addison, Il, UsLed the social media strategy and community management for The Pampered Chef, engaging with over 405,000 fans and 65,000 consultants.• Developed and executed successful social media campaigns, resulting in increased brand visibility and customer engagement.• Managed content creation and strategy for platforms like Facebook, Twitter, and LinkedIn, driving brand awareness and engagement. -
New Media ManagerWalt Denny Inc. Dec 2007 - Sep 2011Western Springs, Il, UsChief social media strategist for agency and client platforms including, but not limited to Twitter, Facebook, LinkedIn and YouTubeExecuted memorable and successful media relations and influencer strategies resulting in thousands of placements annuallyLiaise with senior clients to foster partnership and grow the businessLead media planning, negotiations and buying across traditional and digital outlets.
Efrain Ayala Skills
Efrain Ayala Education Details
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Saint Joseph'S College Of IndianaPublic Relations & Advertising
Frequently Asked Questions about Efrain Ayala
What company does Efrain Ayala work for?
Efrain Ayala works for Reckitt
What is Efrain Ayala's role at the current company?
Efrain Ayala's current role is Global Director of Creative Partnerships and Inclusive Marketing.
What is Efrain Ayala's email address?
Efrain Ayala's email address is r.****@****ail.com
What is Efrain Ayala's direct phone number?
Efrain Ayala's direct phone number is +163027*****
What schools did Efrain Ayala attend?
Efrain Ayala attended Saint Joseph's College Of Indiana.
What skills is Efrain Ayala known for?
Efrain Ayala has skills like Digital Strategy, Integrated Marketing, Content Strategy, Social Media Marketing, Media Planning, Social Media Development, Creative Direction, Digital Media, Advertising, Digital Marketing, Facebook, Strategic Partnerships.
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