Chief Sales Officer (Cso)
Current
Mar 2024 - Present
AeroLeads people directory · profile
Efrain Cardenas Email & Phone Number
Chief Sales Officer at Bachan's
at
Bachan's
1 work email found
@genmills.com
4 phones found area 763, 204, and 800
LinkedIn matched
✓ Verified Jul 2026
4 data sources
Profile completeness 100%
Current company
Role
Chief Sales Officer at Bachan's
Location
Greater Minneapolis-St. Paul Area, United States
Who is Efrain Cardenas? Overview
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Quick answer
Efrain Cardenas is listed as Chief Sales Officer at Bachan's at Bachan's, based in Greater Minneapolis-St. Paul Area, United States. AeroLeads shows a work email signal at genmills.com, phone signal with area code 763, 204, 800, and a matched LinkedIn profile for Efrain Cardenas.
Efrain Cardenas previously worked as Chief Sales Officer (CSO) at Bachan'S and Senior Vice President of Sales at Bachan'S. Efrain Cardenas holds Master Of Business Administration (Mba), Marketing/Marketing Management, General from Northwestern University - Kellogg School Of Management.
Company email context
Email format at Bachan's
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{first}.{last}@genmills.com
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Profile bio
About Efrain Cardenas
As a business leader, I leverage my expertise in business development and sales to create and execute profitable growth strategies. I have deep experience in the consumer space and know how to commercialize, operationalize and scale to deliver on financial goals. My professional sweet spot is developing and executing a revenue generating and human capital strategy as a fundamental driver to successfully scale an enterprise. I can lead an organization to the next level of revenue growth by creating a go-to-market strategy to accelerate customer adoption, design an enabling organizational structure to execute with precision, and reduce the risks inherent in evolving an organization from early stage to a larger more sustainable business. I’m agile and action-oriented but I’ve been told it’s my approachability that differentiates me. I work hard to ensure people are set up to reach their full potential and my teams are recognized as strong collaborators who are committed to high performance. As a leader, I am looked to for new ideas and am able to easily flex between strategic ideation and roll-up-your sleeves implementation. Moving forward, I will leverage my business development and consumer industry expertise, my familiarity with operations coupled with my Kellogg MBA and cross-functional leadership skills to elevate an organization’s strategy, results and culture.
Listed skills include Trade Marketing, Fmcg, Cross Functional Team Leadership, Shopper Marketing, and 12 others.
Current workplace
Efrain Cardenas's current company
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12 roles · 31 years
Efrain Cardenas work experience
A career timeline built from the work history available for this profile.
Nov 2022 - Apr 2024
Chief Sales Officer (Cso)
Led Retail Revenue and Strategy as disruptor brand in the Cookie category. Developed channel & customer penetration strategy, created price pack architecture, and built sales/trade planning processes and structure. • Exceeded budget by 92%, grew store count from 2000 to 20,000 (53% above goal) and established beachhead across 10 Channels resulting in being named the fastest growing Food & Beverage company in 2022 (Inc. Magazine)• Developed retail capabilities and processes including Category assessments, BIC Sales materials, KPI reporting, and S&OP/forecasting
Jan 2021 - Nov 2022
Sep 2020 - Jan 2021
Svp Global Sales
Leads revenue generating Branded, Ingredient/B2B, and PL strategy, sales capability development, and org design to meet business objectives. Developed Brand strategy across Super Seed and Protein Powder categories and created Category expansion strategy in Wellness/Protein bars, Granola, and CBD categories. Grew a business from $65M to $100M by multi-channel strategy development. Exceeded Revenue and EBITDA goals by 25% and double-digit growth in each channel. Distribution expansion (+220%) and trial initiatives resulted in doubling of US HH Penetration and expansion to 20 countries. Modernized sales capabilities by developing Annual Customer Planning process, Demand forecasting, S&OP, Trade Promotion Management, Channel Pricing strategy/sloping, Trade ROI, Shopper Marketing and Category Management. Developed purpose driven culture resulting in high employee engagement and employee turnover <2%.
2017 - Sep 2020
Region Sales Director – National Geo Region
Asked to lead the 3rd largest Grocery Region, the National Geo Region which had $1B in Sales. Responsible for 60 regional grocery customers covering 24 product categories. Managed a $200M budget and a 70 person team. F17 results to date, despite intentionally low customer investment and a lower cost/serve model, outperforming Total Grocery (Top 20 customers) through clear prioritization against biggest opportunities and execution. Topline and share vs. competition performance ranking vs. other Regions improved from 9th to 3rd place.
2016 - 2017
~1 yr
Trade Director – Snacks Operating Unit
Selected by leadership to move into highest growth business category to develop and execute Snacks Division domestic Customer Strategy. The Snacks Op Unit is a $2B business with businesses in Granola Bars, Salty Snacks, Fruit Snacks, and Cookies. Member of Snacks Leadership team which jointly builds LRP, Brand, Marketing, Supply Chain, and M&A strategy to achieve top and bottom-line objectives. Managed a $500M merchandising and in store customer budget, 10 direct reports and directed a finance/consumer insights team of four.
2013 - 2016
~3 yrs
Managing Director – Customer Trade Group
Led 11 centralized Region Trade teams (13 direct reports, 35 person team) who act as Liaison between external Customer teams and 5 Operating Units. Accountable to provide hands-on development and retention of this high potential employee group while delivering on each Op Unit’s business strategies and finding operational efficiencies.
2011 - 2013
~2 yrs
Trade Director – Meals Operating Unit
Promoted to develop and execute Progresso and Old El Paso Corporate Customer Strategy. Progresso and OEP are a $1B business, hold a 15% market share. Managed a $250M merchandising and in-store Customer budget and team of three and directed a finance/consumer insights team of two.
2008 - 2011
~3 yrs
Zone Operations Manager - Channels/National Grocery
Promoted to ensure Zone (Multiple Regions) delivers corporate topline by serving as internal voice of the customer in Corporate headquarters. Responsible for strategic business / product development, personnel continuity planning, and profit targets for sales teams responsible for National Grocery, Club, Dollar, Drug, Deep Discount, Military and Mass customers. Sales planning and fiduciary guidance for a team with direct selling responsibility for entire General Mills portfolio. $3B in sales. $600MM in trade expense and similar profit contribution. Served as Chief of Staff to Zone VP.
2006 - 2008
~2 yrs
Trade Planning Senior Development Manager
Promoted and moved to corporate HQ location to serve as lead liaison between Trade Marketing and field sales. Oversaw and directed 20 Product Sales Managers in support of Trade Marketing strategy. Acted as primary point of contact for all opportunities and issues involving go-to-market customer strategy.
2005 - 2006
~1 yr
Multiple Channel/Customer Sales Postions
Partnered with customers to grow their sales and profits. Progressing through the following roles:Senior Customer Manager- Scottsdale, AZ (2004 to 2005) Customer Manager - Scottsdale, AZ (2003 to 2004) Product Sales Manager - Minneapolis, MN (2001 to 2003) Business Planning Manager, Scottsdale, AZ & Pleasanton, CA (1998 to 2001)Business Team Leader - Houston, TX (1997 to 1998) Sales Management Associate I &II - Dallas, TX (1996 to 1997)
1996 - 2005
~9 yrs
3 education records
Efrain Cardenas education
Master Of Business Administration (Mba), Marketing/Marketing Management, General
Northwestern University - Kellogg School Of Management
Latino Leadership Institute
Ucla Anderson School Of Management
Bachelor Of Business Administration (B.B.A.), Marketing
Texas Mccombs School Of Business
FAQ
Frequently asked questions about Efrain Cardenas
Quick answers generated from the profile data available on this page.
What company does Efrain Cardenas work for?
Efrain Cardenas works for Bachan's.
What is Efrain Cardenas's role at Bachan's?
Efrain Cardenas is listed as Chief Sales Officer at Bachan's at Bachan's.
What is Efrain Cardenas's email address?
AeroLeads has found 1 work email signal at @genmills.com for Efrain Cardenas at Bachan's.
What is Efrain Cardenas's phone number?
AeroLeads has found 4 phone signal(s) with area code 763, 204, 800 for Efrain Cardenas at Bachan's.
Where is Efrain Cardenas based?
Efrain Cardenas is based in Greater Minneapolis-St. Paul Area, United States while working with Bachan's.
What companies has Efrain Cardenas worked for?
Efrain Cardenas has worked for Bachan'S, Highkey, Puracy, Manitoba Harvest Hemp Foods, and General Mills.
How can I contact Efrain Cardenas?
You can use AeroLeads to view verified contact signals for Efrain Cardenas at Bachan's, including work email, phone, and LinkedIn data when available.
What schools did Efrain Cardenas attend?
Efrain Cardenas holds Master Of Business Administration (Mba), Marketing/Marketing Management, General from Northwestern University - Kellogg School Of Management.
What skills is Efrain Cardenas known for?
Efrain Cardenas is listed with skills including Trade Marketing, Fmcg, Cross Functional Team Leadership, Shopper Marketing, Customer Insight, Consumer Products, Competitive Analysis, and Brand Management.
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