Efraín Ponce Email & Phone Number

Mexico City, Mexico

• Enterprise specialized in technology and mobile devices, including buy back/ trade in programs, refurbish, recommerce and insurance.
• Define strategic direction of the business.
• Drive business growth using direct and indirect sales channels as well as different business partners.
• Maintain positive client relationships and driving new acquisitions.
• Oversee daily operation.

• New Business Development for the following business lines: Mobile Insurance, Extended Warranty, Premium Tech Support, Buyback Trade-In, logistics and distribution services.
• Development of go to market strategies to reach additional segments.
• Company face to top customers, coordinating warehouse, administrative and all other internal functions, to properly fulfill requests.
• In charge of top accounts growth, identifying new opportunities with additional business lines.

• Lead the Mexico subsidiary including P&L responsibility, reporting status periodically to Asurion’s HQ in Nashville Tennessee. Negotiate and define annual and quarterly targets for Mexico with HQ.
• Define and implement go-to-market strategy including all channels (B2B, Dealers, Carrier Own Stores, Dealers and National Retailers).
• Develop and implement strategies for expanding customer base.
• Ensure a smooth cross-functional working relationship with other global teams to drive the growth through action plans, KPIs, and reporting systems.
• Manage relationship with America Movil and Telcel at top management level.Reporting to Vice President and General Manager Latam and direct supervision of one Sales Director and one Operations Director. Area of.

Mexico

• Lead Samsung’s B2B efforts in Mexico, primarily selling through Telecomm carriers (Telcel, AT&T & Telefonica).
• Annual, quarterly, and monthly quota negotiation with Regional B2B leadership in Brazil, with subsequent quota deployment to Sales Managers.
• Weekly KPI status reporting to CEO and to regional B2B leadership in Brazil. Gap closing activities development to stay on track with plan.
• Demand planning and Inventory monitoring with Carriers and Distributors based on pipeline forecast.Reporting to the CEO Samsung Electronics Mexico. Direct supervision of 4 Sales Managers, one Business Manager and one.

Mexico City Area, Mexico

• Manage the relationship with the America Movil Group and its 17 subsidiaries across Latam at CEO Level.
• Define mid and long-term strategic account planning for all America Movil properties. Leader of a Directive / Sales team to envision, develop and implement new products and services’ strategies to drive sustainable.
• Negotiate internally and externally to leverage BlackBerry – AMX’s business relationship. Area of coverage: Mexico and other 16 countries with America Movil presence (Claro). Reporting to the VP of Latam, Direct.

• Development of a successful go-to-market strategy, Channel development and execution for Mexico and Central America.
• Leader of a sales team which managed a large sales funnel across direct and indirect channels in Mexico and Central America, including National Retail, Carrier Owned Stores, Dealers, Enterprise (B2B) accounts and.
• Lead quarterly strategic account planning and budgeting.Reporting to Country Manager Mexico & Central America. Direct supervision of 14 Sales Mgrs. & 1 Business Mgr plus an extended team of more than 150.

• Sales Leader for Telcel, RIM’s largest customer in Latin America (60% of Mexico’s BlackBerry sales).
• Successfully defined and implemented BlackBerry's sales plans within Enterprise Sales, Government, direct and indirect channels nationwide. Annual Budget of 400+MUSD Reporting to Country Manager Mexico and Central.

• In charge of developing and executing the go-to-market strategy to introduce BlackBerry into Central America, the Caribbean, Ecuador and Peru.
• Successfully defined and implemented BlackBerry's sales plans within Enterprise Sales, Government, direct and indirect channels. Supported the Enterprise B2B sales operation in Colombia and Argentina. Reporting to VP.

Master Of Business Administration (Mba), Business Administration And Management, General

Bachelor'S Degree. Computer Systems Engineering