Managing 3 Marketing Units:1. Digital and marketing communication – establishing and managing the company's CRM & digital platforms - websites, apps, social networks, SEO, PPC, online conversation, influencers, direct mailing, e-commerce, customers' data base.2. Medical representatives’ unit – Establishing the tactical plan of the medical reps, building plans to ensure salesforce effectiveness to deliver on the company's strategy with ongoing monitoring and optimization, overall responsibility for customer relations in all marketing channels (FTF, Digital, Conferences etc.). 3. OTC Unit (Hedrin, Cetaphil, Kelo Cote, Benzac) - leading the OTC unit with full responsibility for brands' strategy and marketing masterplan to secure targets achievement. Overall responsibilities:• Maximize business values by using multi marketing channels to drive cross functional (Marketing, Sales, Communications, Regulatory Affairs, Finance, Logistics and IT) collaboration, sharing and where appropriate integration• Delivery and execution of digital best practices and frameworks• Active partner in strategy establishment of all brands• Full responsibility for media suppliers, advertising, digital & PR agencies• Direct manager of 7 team members and 15 indirect employees

Brand Manager of OTC Brands (Nurofen & Strepsils) & Personal Care Brands (Veet & Dettol) • Responsible for marketing strategy, brand architecture and communication plan • Digital and marketing communication management: responsible for brands' websites content, social media, digital activities and marketing materials for consumers and professionals• Company's Digital Champion – responsible for enhancing digital orientation and communication to drive company's turnaround and shift from traditional channels• Market analysis - consumer and competitive landscape • Full P&L responsibility• Portfolio management: products adaptations to local market, launch of new products and market analysis • Market research: execution of qualitative and quantitative researches• Professional trainings for customers, sales staff and medical representative team