Hi there! 👋🏼 I'm a Hubspot-certified English-Hebrew content specialist, passionate about UX writing, storytelling, copywriting, and content marketing. My role involves close collaboration with marketing and digital managers, mainly:✔️ Providing expert consultation to fulfill diverse content needs✔️ Refining brand identity✔️Strategizing content✔️Managing and writing digital assetsHow did I get here?Writing has been my forte ever since I can remember, and combined with my English-Hebrew mother tongue skills, I nowadays provide a powerful benefit to global and local organizations.Over the years, I have acquired a loyal clientele, including renowned names such as Bank Leumi, Coca-Cola, Prigat, Neviot, Israel Canada Group, Universities, hotel chains, and many more. I can help you with:✔️ Apps - User Experience Writing✔️ Blogs - Content Writing and Management✔️ Social media - Highly converting content✔️ Websites - Copywriting and Content Marketingand other content initiatives.I'm looking forward to collaborating and crafting something genuinely exceptional together. ✨
Idea Content Marketing
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Chief Of Content OfficerIdea Content Marketing Sep 2007 - PresentIsraelAs a UX writing expert and copywriter, I specialize in creating and executing comprehensive marketing content strategies and delivering clear, creative copy that feels authentic and engaging. From brainstorming wireframes to shipping user-friendly copy, I own every stage of the content cycle, working closely with cross-functional teams to ensure a seamless user experience. My core responsibilities include: Defining content missions aligned with business goals Identifying and optimizing marketing channels crafting tone of voice and brand narratives Establishing content best practices across platforms Creating content for apps, websites, customer journeys, blogs, PR, and more I leverage Inbound and Content Marketing techniques to drive sales, boost conversions, and significantly grow brand awareness. My expertise covers strategic planning, channel optimization, buyer persona development, and content strategy, focusing on storytelling across various formats. The results of my work are seen in the increased sales, conversions, and brand awareness. Skills: UX Writing (Microcopy), Content Strategy, Content Marketing, Copywriting, Social Media, Blogs, Articles, Customer Journeys, Push Notifications, Apps, Bots, Call Centers, and more.
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Senior CopywriterIdea Content Marketing Sep 2007 - Aug 2018IsraelI Specialize in copywriting, content creation, branding, and storytelling. My extensive experience in crafting engaging content for microcopy, articles, blogs, social media, eBooks, guides, catalogs, landing pages, white papers, and ads across websites, social media, and apps underscores my adaptability. This adaptability assures potential employers of my ability to meet their diverse needs.
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Operations ManagerRhenium Group Oct 2004 - Sep 2007IsraelResponsible for managing exhibitions, operations, event production, marketing communications, and office administration. -
Human Resources ManagerManpower Jan 1999 - Jan 2003IsraelCandidate interviews, CRM management, Human Resource matching
✨ Efrat Shapira Education Details
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Certified -
Certified -
Approved -
Logistics And Economics -
Amit Ra'AnanaBiology, General -
Email Marketing Certified
Frequently Asked Questions about ✨ Efrat Shapira
What company does ✨ Efrat Shapira work for?
✨ Efrat Shapira works for Idea Content Marketing
What is ✨ Efrat Shapira's role at the current company?
✨ Efrat Shapira's current role is Copywriter, Content Strategist & UX Writing Expert | People will fall in love with your brand..
What schools did ✨ Efrat Shapira attend?
✨ Efrat Shapira attended Hubspot Academy, Hubspot Academy, Tel-Aviv University - Lahav Executive Education, Mentor מכללת מנטור, Bar-Ilan University, Amit Ra'anana, Hubspot Academy.
Not the ✨ Efrat Shapira you were looking for?
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Efrat Shapira
Biotechnology Graduate From Hadassah Academic College | Passionate About Research, Computational Biology And MedicineWest Jerusalem -
1isracard.co.il
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Efrat Shapira-Orren
Partner, Head Of Life Sciences, Healthcare And Pharmaceuticals At Arnon, Tadmor-Levy | General Counsel Assuta Medical CentersIsrael1tadmor.com -
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