- Management of the Trade Marketing Team (4 pax) and of the Store Account (24pax)- Leading development of the Trade Marketing Strategy to achieve business objectives defined across all product categories- Definition of the products range for Italian Market- Development, execution, and performance of all programs designed to increase presence and sales- Management and monitoring of Trade Marketing investments and initiatives execution - Contribution to the Company’s goals and objectives and improvement of market share, customer satisfaction and productivity performance - Definition of channel strategies and implementation of the associated plans- Development of a trade promotional plan with key customers and channels - Management of the promotional materials and contact with the Key Accounts and DCs, in order to supervise all promotional activities - Managament of Sales Force Animation Programs and Actions- Develop the in-store customer experience- Plan and develop consumer events

Management of the client UNIEURO