Preffect is a dynamic startup driven to revolutionizing Health and Wellness through the power of AI and innovative product experiences.

Selected Industries: • High-Tech & Digital • Health care (MedTech, Pharma) • Retail & Consumer Goods • Sustainability • Non-profit and Social ImpactTopics of Expertise: • Growth Strategy and M&A • Post-merger Integration (PMI) • Large-scale Transformation and Execution (PMO) • Digital Strategy and -aaS Transformation • Brand and Marketing Strategy • Digital Marketing and Sales (incl. social media) • Tech Offering Design (conventional products & -aaS) • Go-to-market and Commercial Optimization • Supply Chain and Operations • Workplace Culture and Talent Retention • Continuous Improvement, Process Benchmarking, and Optimization • COVID-19 response

Thesis: L10-Ordered Thin Films With High Perpendicular Magnetic Anisotropy For STT-MRAM ApplicationsAdvisor: Mark H. KryderResearch in magnetic data storage systems: heat-assisted-magnetic-recording (HAMR) hard disk drive media; Spin-Transfer-Torque Magnetoresistive Random Access Memory (STT-MRAM)

“ULSI Mobile Platform and Server Product Design”“ULSI Technology Status and Roadmap for System on Chips and System in Package”“Design for Manufacturability in the Nanometer Era”• Shaped course plan and set up simulation tools for studying processor power, performance, area (PPA) metrics• Advised student groups in analyzing proposed products for 2021 and tailoring design to intended application (Ex. self-driving cars, all-in-one personal computing, smart city processor, high performance server)• Instructed students in state-of-the-art Design for Manufacturability (DFM) concepts in the semiconductor industry, illustrating approach necessary to translate designs into high-yield production• Led student groups in designing fabrication-friendly IC designs by minimizing irregular pattern count and employing clever design tricks to simultaneously improve yield and reduce circuit area by up to 35%

• Aided in setting course for technology infrastructure and development direction• Collaborated with students and staff to identify and address on-campus areas for technological improvement• Educated students on technology usage and helped troubleshoot technical issues• Developed protocols for emergency response and reduced staffing overlap by 30%