Efrén Cervantes Mendoza Email & Phone Number

As Product Manager, I lead the strategic development and management of a mobile app aimed at optimizing HR self-service functions, with a strong focus on maximizing ROI through continuous analysis of internal processes. My role encompasses:Driving the full product lifecycle, from initial concept and development through testing, launch, and ongoing optimization.Collaborating with cross-functional teams, including UX/UI designers, developers, and HR experts, to deliver an intuitive and efficient employee experience for tasks like leave requests, salary on demand company news, and data updates.Regularly analyzing internal workflows to identify areas for operational efficiency and cost savings, using data-driven insights to refine the app’s features and performance.Continuously gathering user feedback and leveraging analytics to prioritize improvements that increase user engagement and deliver measurable business impact.Managing project timelines and coordinating across departments to ensure timely releases, while proactively addressing any challenges that arise.

Tijuana Area, Mexico

As a project manager I am in charge of scheduling user stories for multiple projects using agile methodologies like Scrum and Kanban. Additionally, as par of my duties, I oversee that the project budget stays within our predefined costs, reporting directly to the company directorl

Tijuana Area, Mexico

I was in charge of implementing a new sales process and keeping track of set goals for sales, newleads, recurring sales, the sales force agenda and follow-up in the company’s CRM software.I make sure that all the sales sub-processes documents are up to date. Additionally I generate amonthly report showing sales figures and prospect follow-up.I coordinate special projects and development ofnew product offerings for our different platforms (radio, TV and web).

Tijuana Area, Mexico

In this position I established a Scrum project management process and helped the team meet sprint goals for a portfolio of Insurance software projects. I kept constant contact with team members to ensure that I could remove any impediments in order to improve their performance.

Tijuana Area, Mexico

In this position I formed a 5 members development team with a Scrum approach. I took the product backlog created by the internal processes coordinator and established a development timeline divided into 4 weeks sprints. The project consisted of a SharePoint based development to keep track of processes documentation, sprint retrospectives and tool integration to visualize development metrics. I kept constant contact with team members to ensure that I could remove any impediments, since this was a side project I had to schedule tasks carefully so that they would not interfere with client projects.

Tijuana Area, Mexico

Business development and project management for Performa CRM for all its different versions, Small Business, Real Estate and Enterprise Solutions.My duties include searching for new prospects within the northwest in Mexico and identifying their business needs and transforming them into actionable requirements. I have been in charge of scheduling deliverables.

I started this company together with three other people. I visited our prospective clients to assess their software requirements and offer them the best possible solution. I also served as project manager and I was in charge of assembling the development team in several occasions. Amongst our projects:• @Movil – I was the business analyst and project manager for the windows mobile application developed for a Coca-Cola bottler jointly with ArkusNexus.• RE*Body Portal – I was in charge of the back-end project management for an e-commerce portal developed for a US based company.

I was in charge of naming the company and I established the initial brand’s online presence in social media channels like Facebook and Twitter. Additionally, I was in charge in coming up with the SEO for the first version of the website and made first contact with several bloggers to give our brand online exposure.

Tijuana Area, Mexico

In this position I have managed maintenance and support tasks for over 10 different software products, with 6 people reporting directly to me. The goal of my department was to fix bugs reported by end-users as well as developing improvements required by our clients. Amongst our clients you can find Quadrant Information Services, GNP and Corporacion del Fuerte (a regional Coca-Cola bottler).

The role involved assisting the head of partnerships to do research about potential new partners for the club as well as creating profiles for each potential partner.

Initially the role consisted of helping top management to restructure the administrative part of the company; then I acquired more responsibilities that included being in charge of communicating new policies and procedures, planning payments for staff, vendors and utilities, managing the company’s knowledge base and dealing with some minor HR tasks involving negotiation between staff and top management.

Mba, Football Industries

Modules included: Sports Marketing and Intellectual Property, Football and the Law, Football and Finance and the application of all.

Engineering, Computer Science

Activities and Societies: Student body council PresidentModules included: Maths, Applied Electronics, Digital Circuits, Database.