Efrén Ortiz (Digital Mkt)🛒 Email & Phone Number

Quito, Ec

Headquarters Guayaquil - Ecuador

www.qbitdigital.comSpecialist in Performance Marketing and Digital Transformation.Strategic planning for the provision of services related to:◼Social Networks - Social Media, Community Management & Social Media Management.◼Digital Campaigns, Performance Marketing, Programmatic, Social Ads, and Google Ads.◼Web Positioning (SEO, PPC, SEM), Web Development, Mobile Application Development.

Quito, Pichincha, Ecuador

Miembro del equipo de Estrategia Digital en campañas de Performance para marcas del sector de electrónica de consumo, ecommerce, telecomunicaciones y consumo masivo.

Estados Unidos

Diseño y ejecución de estrategias de marca y publicidad digital, local e internacional, optimizando campañas y fortaleciendo el posicionamiento de la empresa en soluciones de identificación y control de acceso. Gestión con enfoque en incrementar la visibilidad y el crecimiento a través de canales de e-commerce / marketplaces, asegurando la coherencia de la marca y maximizando el retorno de inversión en medios digitales.

Quito, Pichincha, Ecuador

Asesor personal de accionistas de la StartUp Tecnológica en la formulación de la Estrategia de Marketing para reposicionamiento de HolaShop Tienda y HolaShopApp, MarketplaceApp.(Cx, Ux)Miembro del equipo ejecutivo de proyectos de e-commerce / Holashop Marketplace vinculados con entidades públicas y privadas.

Quito, Pichincha, Ecuador

Responsable de la Estrategia de Posicionamiento Digital SEO de la firma en Ecuador en las líneas de Auditoría, Contabilidad, Impuestos y Servicios Empresariales. Consultor externo de Marketing y Comunicación Corporativa de la firma.Gestor de "media training" y construcción de marca personal online para altos directivos.

Quito, Pichincha, Ecuador

Diseño instruccional y curricular de Maestrías en Marketing con enfoque en innovación y generación de valor para líderes empresariales y ejecutivos del mundo corporativo que buscan construir marcas rentables, influyentes y con impacto global a través de estrategias de "Diseño y Construcción de Marcas" y Marketing Digital con énfasis en negocios digitales / e-commerce.Vinculación y coordinación académica de docentes nacionales e internacionales con participación activa en empresas públicas, privadas y de consultoría.Speaker oficial en eventos relevantes en el entorno del Marketing y Comunicación On y Offline.Conductor del espacio de la Escuela de Negocios en "Click Radio UDLA" en el segmento "Catapulta", un espacio donde hablamos de emprendimiento empresarial e innovación.

Business School

Professor of the current program - Master in Marketing with an emphasis on Digital Strategy, e-commerce, and Omnichannel.

Quito, Ecuador - Udla Park

www.udla.edu.ecProfessor at the School of Journalism.

Spain

www.esgerencia.comEIG Business School - Granada, SpainProfessor of the current program - MBA with an emphasis in Innovation.

Business School

Professor of the current program - Master in Marketing with an emphasis in Digital Management.

Quito, Ecuador

Professor at School of Communication.

Quito

www.spotmarketero.comPrincipal Advisor in Digital Strategy for entrepreneurship aimed at Micro, Small, and Medium Enterprises. My greatest achievement is promoting the power of creative ideas of entrepreneurs and guiding them in the digital transformation of their businesses through:◼Digital research for the planning and evaluation of investment projects, definition of target markets, and launch of new products.◼ Product redesign (forensic analysis) based on the construction of attractive and sales offers for the target segment.◼ Training for Advanced Commercial Management of your business and promotion in Digital Media with an emphasis on attraction, profitability, and customer loyalty. (More prospects, more leads, more sales, more customers).◼Design and Implementation of Websites and Electronic Commerce to measure and scalable.◼Implementation and administration of Digital Marketing campaigns in Social Networks and Search Engines, on a medium scale (PPC Campaigns, Inbound Marketing, Email Marketing, and Content Marketing).

Ecuador

www.galagents.comwww.cruisetogalapagos.comPlanning, structuring, and implementation the Online Sales and Marketing Department for the promotion and sale of Tourist Cruises in the Galapagos Islands (Superior Tourist, First Class, and Luxury Class) oriented to the markets of the United States, United Kingdom, Australia, and Canada.Design, Implementation, and Development of:• Strategic marketing for brand positioning, promotion, and sale of luxury tourism products through online media.• Analysis for the definition of target markets• Web positioning (SEO, PPC, SEM)•Web development,• Digital campaigns: performance marketing, programmatic, social ads, and Google ads.

Marketing Department

www.cnt.gob.ec• Strategic Marketing ON & OFF Line for positioning development of personality and brand reputation.• Marketing and development of products for mobile telephony, Internet services, Fixed Broadband Internet, Satellite TV and IoT & NB IoT Ecosystem Services.• Prospecting Marketing, Consumer Marketing, Trade Marketing and Events• Analysis for Pricing and definition of target markets in Ecuador.• Professional Project Management

Amazonas N43-26 Y Tomás De Berlanga | Piso 2 , Quito - Ecuador

Successfully established and built software engineering and Development Company providing solutions to a variety of business companies and operational needs. Led complex software development interpretation from User Experience view for a broad range of functions including invoice management systems, e-commerce, inventory stock and sales systems.Built a solid reputation for delivering high-quality, cost-efficient technological solutions and tools driving business development and the establishment of key partnerships, even with government entities.

Gerencia Nacional De Negocios

Successfully steered full lifecycle devices & product marketing management, developing and implementing the devices strategy based on CNT´s communications services for Satellite TV, Internet Broad Band and Mobile & Fixed communications with devices portfolio, including Samsung, LG Electronics, Alcatel, Huawei, SAGENCOM,Jiuzhou, Televes and Fiber Home brads. Regarding Mobile Devices Strategy, its allowed expanding mobile market share from 2% to 8,5% within 3 years, through of the our sales channels for final users and statal. Implemented a Social media ads strategy for mobile devices marketing reaching until 103% increasing audience per week . Strengthened the followers engagement through the analysis of metrics related with the inbound marketing campaign results, such as "PPT-people talking about this" , applause rate , CTR in promotional landing links, amplification, conversion and the brand awareness.Eliminated redundancies and conflicts between traditional and digital marketing plans for devices, developing in place a systemic structure based on user experience trends and strong work with the Advertising Company to rebrand website, stores, marketing materials and sales strategy resulting in increased sales.Throughout my management, I led over 190 succeeded projects for the acquisition of user terminals for special Projects for government entities and new Networks Implementation Projects for products linked with services such as Internet Broad Band, Satellite TV (DTH), Mobile Services (2G -3G - 4G).As a result of the efficient projects management on charge, the CNT EP had significant achievements to hold until the present the Brand Equity as the Biggest National Company in the telecommunications industry. As reference, after launching its CNT TV product in 2010, by 2016 it has positioned itself as the second Pay-TV operator (over 380.000 DTH subscribers)

Gerencia Nacional Técnica

Managed the day-to-day operations as contract administrator based on principles of Project Management and engineering research with many kind of devices in the fixed (ADSL. VDSL. GPON) and mobile network (GSM, 3G. 4G) through performance testing.Developed and implemented comprehensive testing procedures while providing productive administrative management involving business, financial and human resources (HR) responsibilities as part of Projects Management on charge.Propelled new product launching by evaluating new services and networks technology for Internet, Satellite TV, OTT, IPTV, LBS and IoT.Leveraged finely honed communication and negotiations skills to foster new relationships.Built the work team and participated in the hiring, training and assessment of office staff.Served as a key member of the CNT´s executive team charged of formulating the new public policies analysis in cooperation with Government entities, facing ministries and attending International Congress and Meetings.

• Responsable del diseño e implementación de protocolos técnicos de prueba y de control de calidad de terminales móviles ante la Dirección de Homologaciones de la SUPERTEL, previo a su instauración en el proceso de evaluación técnica y homologación funcional de equipos terminales con la red celular de TELECSA S.A.• Establecimiento de acuerdos de operación y soporte posventa con proveedores para la ejecución de procesos de control de calidad en terminales móviles, como parte del manejo de operaciones y control de la logística de abastecimiento a los centros de atención y ventas de TELECA SA a nivel nacional.

Managed the business literacy project, developing it and creating it for small merchants who migrated from stores located in the interprovincial bus terminal of the Cumandá neighborhood to the new Quitumbe station in Quito-Ecuador

Collaborated with customers and project team leaders to convert customer requirements into cost efficient factory processes, drafting project time estimates, documenting associated factory support activities and formulating timelines.

Vicepresidencia De Servicios Al Cliente

Managed the Technical Support of numerous new products and services through the management of the technical team for customer service and corporate accounts nationwide area.

Generated new sales opportunities by developing relationships with new and existing clients through individualized account management and technical support

High School Diploma, Teaching And Learning Of Higher Education, Specialist

Activities and Societies: Active participation in collaborative work teams with 32 teachers involved in Higher Education at Universidad de.

Master In Digital Marketing, Posgrado

Master Study Program for: -Marketing Innovation -E-Commerce, -Social Media, -On-Line Advertising, -Media Design

Higher National Diploma, Digital Communication And Media/Multimedia, Specialist

Digital Strategy & Deployment for Digital Assets Digital Data Analysis Digital Transformation Digital Business Models ( e-commerce.

Project Management, Project Management

Program of studies required by the PMI - Project Management Institute prior to obtaining the certification as Project Manager Professional.

Specialization In Management Skills, Coaching, Negotiation, Leadership, Stratetgy

Specialist, Strategic Marketing, 100

Activities and Societies: Talleres de análisis del plan de Marketing aplicado en 360 grados para emprendedores - Trade Marketing de alto.

Master Of Business Administration, Business, Marketing & Sales

Activities and Societies: Participación activa en programas de capacitación empresarial en cooperación con la Agencia de Desarrollo.

Entrepreneurship Specialist, Entrepreneurship Creation

Activities and Societies: Participación activa en la organización y desarrollo de foros de discución sobre temas de emprendimiento.

Engineer, Systems And Networks

Tecnólogo, Electrónica Y Telecomunicaciones

Activities and Societies: Coordinador estudiantil de la especialidad en Electrónica y Telecomunicaciones