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Creative-yet-strategic thinking. Community building. Insights both customer and cultural (via social listening). That's me. Howdy. I have held senior leadership roles at dizzyingly large brands, helping bring mobile apps, virtual reality, and connected devices to the world. I have also worked at major advertising agencies – such as Wieden+Kennedy and Crispin Porter + Bogusky – always as a strategic/creative hybrid focused on digital and comms. I also devote myself to community development, most notably helping build the city of Boulder, Colorado into a welcoming, tech-friendly oasis for ambitious beasts.As a keynote speaker and event host, I have spoken at SXSW, M2C (Germany), Brand Innovators, Social Media Strategies Summit, Matchbox Design Festival and many others.We should work together!
Glider.Com
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Board MemberGlider.ComBoulder, Co, Us
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Board MemberGlider Dec 2018 - PresentHelping run the raddest nonprofit in town. I also do other stuff. Here are some faves:• Ignite Boulder - host, sponsorships, marketing• TEDxBoulder - PR, marketing• Boulder Startup Week - organizer, marketing• 10.10.10 (health care edition) - marketing, speaker coaching• Matchbox Design Festival - host, event direction• Catalyze CU - board member• CMCI (CU Boulder) - board member• Magneta - board member• Front Range Latinx - event guidance• New… Show more Helping run the raddest nonprofit in town. I also do other stuff. Here are some faves:• Ignite Boulder - host, sponsorships, marketing• TEDxBoulder - PR, marketing• Boulder Startup Week - organizer, marketing• 10.10.10 (health care edition) - marketing, speaker coaching• Matchbox Design Festival - host, event direction• Catalyze CU - board member• CMCI (CU Boulder) - board member• Magneta - board member• Front Range Latinx - event guidance• New Venture Challenge - judge• Marist College - speaker• University of Colorado at Boulder - speaker Show less
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Head Of Digital Experience (Social, Ux, Ecomm)Philip Morris International Apr 2017 - Nov 2018Lausanne Area, SwitzerlandDesigning a smoke-free future. Building a unified customer experience across all touchpoints with content strategy, research and design. -
Director Of Global SocialHtc Jul 2014 - Nov 2016Greater Seattle AreaLed all global social marketing strategy for this major tech company, including mobile device launches, virtual reality (VR), esports, community management, influencer activity, social listening & crisis response, superfan communities and all points of digital interaction in between.Operated as discipline lead when collaborating with other groups, such as PR, ecommerce, dotcom, product marketing and creative.Functioned as primary liaison between HTC and its agencies and vendors.… Show more Led all global social marketing strategy for this major tech company, including mobile device launches, virtual reality (VR), esports, community management, influencer activity, social listening & crisis response, superfan communities and all points of digital interaction in between.Operated as discipline lead when collaborating with other groups, such as PR, ecommerce, dotcom, product marketing and creative.Functioned as primary liaison between HTC and its agencies and vendors. Also asssembled a loose but effective internal agency dedicated to social content creation with contributors across multiple offices. Served as the company's social media center of excellence for HTC's senior management. Show less -
Director Of Experience PlanningMcgarrybowen Sep 2013 - Jul 2014Greater Chicago AreaDeep thinking, deep making. Creative/strategic/UX hybrid completely focused on digital – from web to mobile to social to whatever's next. My primary goal was to create digital experiences that make sense for the brand as well as the user.Clients: Pizza Hut, Disney, US Open, Cars.com, Blue Cross Blue Shield, Triscuit, Sears, Newtons, Purina, Mondelez. -
CreativeWieden + Kennedy Sep 2012 - Sep 2013Copywriting, concepting, strategy, UX, making, listening thoughtfully. Clients: Nike, EA (FIFA franchise), Heineken, Coca-Cola, Booking.com, Carrera. -
Associate Director Of Social Strategy And CommunicationsCrispin Porter + Bogusky Jun 2010 - Feb 2012Social media strategy, copywriting, community management, UX, digital counsel and antics. Member of the game-testing unit and worked closely with the analytics departments. Clients: American Express, Domino's, Jose Cuervo, JELL-O, Kraft Macaroni and Cheese, Old Navy, Coke Zero, Microsoft. -
Tech ColumnistColorado Daily May 2010 - Jan 2012Writing about the geeky landscape through a Boulder-tinted lens for a column called "Nerd Among the Herd." Topics include: social media, web culture, nerd sociology. -
Social StrategistTurner Public Relations Aug 2009 - Jun 2010Social media strategy, copywriting and community management, account service and staff education. Clients: Eddie Bauer, K-SWISS, Four Seasons. -
Social Media ManagerJohnstonwells Public Relations Aug 2007 - Aug 2009Social media strategy, copywriting and community management. Training others in social media essentials before the web got so noisy.
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Graphic Design, TypesettingLeanin' Tree Greeting Cards Mar 2003 - May 2007
Ef Rodriguez Skills
Ef Rodriguez Education Details
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News-Editorial Journalism - Pr Focus
Frequently Asked Questions about Ef Rodriguez
What company does Ef Rodriguez work for?
Ef Rodriguez works for Glider.com
What is Ef Rodriguez's role at the current company?
Ef Rodriguez's current role is Board Member.
What is Ef Rodriguez's email address?
Ef Rodriguez's email address is ef****@****ail.com
What is Ef Rodriguez's direct phone number?
Ef Rodriguez's direct phone number is +142567*****
What schools did Ef Rodriguez attend?
Ef Rodriguez attended University Of Colorado Boulder.
What are some of Ef Rodriguez's interests?
Ef Rodriguez has interest in Event Planning, Blogging, Public Relations, Word Of Mouth, Marketing, Gaming, Public Speaking, Copywriting, Social Media Strategy.
What skills is Ef Rodriguez known for?
Ef Rodriguez has skills like Social Media Marketing, Social Media, Copywriting, Blogging, Digital Strategy, Advertising, Public Relations, Digital Marketing, Community Management, Marketing, Creative Direction, Content Strategy.
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